Growth
Parlor Doughnuts against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Parlor Doughnuts's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 23 |
P
Parlor Doughnuts
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
42 tracked Parlor Doughnuts locations across 16 US states.
Customer overlap
Who shops at Parlor Doughnuts
Tracked chains Parlor Doughnuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Camp Pendelton
100
K
Kroger Floral
94
Kroger Floral
94
C
Coffee Crossing
64
D
Donut Bank
61
Donut Bank
61
A
Azzip Pizza
57
Azzip Pizza
57
S
Showplace Cinemas
53
Showplace Cinemas
53
H
Hendricks Power Cooperative
52
Hendricks Power Cooperative
52
F
Frazier Farms
46
Frazier Farms
46
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