Growth
La Michoacana Premium against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Michoacana Premium's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 24 | L La Michoacana Premium | -9.5% |
Share of tracked category spend, indexed
Store footprint
Store map
39 tracked La Michoacana Premium locations across 9 US states.
Tracked stores by state
- California 16
- Illinois 14
- Arizona 2
- Texas 2
- Colorado 1
- Idaho 1
- North Carolina 1
- Tennessee 1
- Wisconsin 1
Customer overlap
Who shops at La Michoacana Premium
Tracked chains La Michoacana Premium customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lewis Produce Market
100
L
Lewis Fresh Market
95
L
La Rosita Supermarket
52
E
El Barrio Fresh Market
46
C
Carniceria la mexicana
46
L
La Casa Del Pueblo Supermarket
43
S
Supermercado Gonzalez
43
M
Mendoza Grocery
41
More trends