Growth
La Michoacana Premium against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Michoacana Premium's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 33 | L La Michoacana Premium | -0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
31 tracked La Michoacana Premium locations across 8 US states.
Customer overlap
Who shops at La Michoacana Premium
Tracked chains La Michoacana Premium customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Lewis Produce Market
100
L
Lewis Fresh Market
94
L
La Mexicanita
79
C
Carniceria la mexicana
54
C
Carnicerias Jimenez
53
L
La Rosita Supermarket
48
S
Supermercado Gonzalez
45
L
Lomeli's International Supermarket
42
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