Growth
Mochinut against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mochinut's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
| 35 |
M
Mochinut
|
-29.2% |
Share of tracked category spend, indexed
Store footprint
Store map
94 tracked Mochinut locations across 27 US states.
Tracked stores by state
- California 31
- Texas 8
- Florida 7
- Minnesota 6
- Washington 5
- Michigan 4
- Illinois 3
- North Carolina 3
- New Jersey 3
- Colorado 2
- Georgia 2
- Kansas 2
- Louisiana 2
- Oregon 2
- Wisconsin 2
- Arizona 1
- Delaware 1
- Missouri 1
- Mississippi 1
- Nebraska 1
- Nevada 1
- New York 1
- Ohio 1
- Oklahoma 1
- Pennsylvania 1
- Utah 1
- Virginia 1
Customer overlap
Who shops at Mochinut
Tracked chains Mochinut customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hmong Town
100
S
Super G Mart
81
Super G Mart
81
M
Monterrey Market
79
8
88 Ranch Marketplace
64
88 Ranch Marketplace
64
U
Uwajimaya
64
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