Growth
Mochinut against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mochinut's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 41 |
M
Mochinut
|
-3.4% |
Share of tracked category spend, indexed
Store footprint
Store map
50 tracked Mochinut locations across 21 US states.
Tracked stores by state
- California 11
- Texas 6
- Florida 4
- Michigan 4
- Washington 4
- Illinois 3
- North Carolina 2
- New Jersey 2
- Wisconsin 2
- Arizona 1
- Colorado 1
- Delaware 1
- Louisiana 1
- Minnesota 1
- Mississippi 1
- Nevada 1
- New York 1
- Ohio 1
- Oregon 1
- Pennsylvania 1
- Virginia 1
Customer overlap
Who shops at Mochinut
Tracked chains Mochinut customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Mandarin Beijing
100
S
Sand
93
H
Hmong Town
83
8
88 Ranch Marketplace
65
S
Super G Mart
63
Super G Mart
63
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