Growth
Daylight Donuts against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Daylight Donuts's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
| 19 |
D
Daylight Donuts
|
+2.2% |
Share of tracked category spend, indexed
Store footprint
Store map
214 tracked Daylight Donuts locations across 28 US states.
Tracked stores by state
- Oklahoma 48
- Kansas 26
- Arkansas 21
- Texas 21
- Alabama 19
- Colorado 11
- Georgia 7
- Missouri 6
- Nebraska 6
- New Mexico 6
- Ohio 6
- Utah 6
- Tennessee 5
- Mississippi 4
- Wyoming 4
- Illinois 3
- North Carolina 3
- Iowa 2
- California 1
- Florida 1
- Hawaii 1
- Idaho 1
- Indiana 1
- Kentucky 1
- Louisiana 1
- New York 1
- South Dakota 1
- Virginia 1
Customer overlap
Who shops at Daylight Donuts
Tracked chains Daylight Donuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
L
Longhorn Express
42
P
Promart
36
A
Atwoods Ranch & Home
36
Atwoods Ranch & Home
36
F
Farmers Country Market
35
H
Hy-Vee Distribution
25
Hy-Vee Distribution
25
More trends