Growth
Duck Donuts against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Duck Donuts's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
| 15 |
D
Duck Donuts
|
-24.0% |
Share of tracked category spend, indexed
Store footprint
Store map
161 tracked Duck Donuts locations across 28 US states.
Tracked stores by state
- Virginia 23
- North Carolina 21
- Pennsylvania 16
- Florida 12
- New Jersey 12
- South Carolina 12
- New York 9
- Ohio 8
- Tennessee 6
- Texas 6
- California 4
- Illinois 4
- Arizona 3
- Georgia 3
- Idaho 3
- Kansas 3
- Maryland 2
- Minnesota 2
- Missouri 2
- Utah 2
- Arkansas 1
- Colorado 1
- Connecticut 1
- Iowa 1
- Kentucky 1
- Massachusetts 1
- Nevada 1
- Wisconsin 1
Customer overlap
Who shops at Duck Donuts
Tracked chains Duck Donuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Martin's Fuel
59
Martin's Fuel
59
P
Piedmont Tire and Auto
51
P
Portsmouth NNSY Commissary
36
More trends