Growth
Shipley Do-Nuts against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Shipley Do-Nuts's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
| 13 |
S
Shipley Do-Nuts
|
+5.9% |
Share of tracked category spend, indexed
Store footprint
Store map
425 tracked Shipley Do-Nuts locations across 14 US states.
Tracked stores by state
- Texas 352
- Arkansas 30
- Mississippi 11
- Louisiana 10
- Tennessee 7
- Colorado 3
- Oklahoma 3
- Florida 2
- South Carolina 2
- Alabama 1
- Georgia 1
- Maryland 1
- North Carolina 1
- Virginia 1
Customer overlap
Who shops at Shipley Do-Nuts
Tracked chains Shipley Do-Nuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
Joe V's
25
M
Mi Tienda
19
More trends