Trends · data through July 2026

Casual Eateries in New Jersey

Iceflower tracks 1,528 stores from 596 casual eateries chains in New Jersey. Gems House of Bagels grew fastest over the last year, ahead of Mister Softee and Jersey Cow Ice Cream.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
596
Tracked stores
1,528
Consumer panel
130M+

Growth ranking

Fastest-growing tracked casual eateries chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Gems House of Bagels and Mister Softee sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Gems House of Bagels ▲3 +19.8%
2 M Mister Softee logo Mister Softee ▲5 +16.9%
3 J Jersey Cow Ice Cream ▲3 +16.7%
4 M Mango Mango Dessert logo Mango Mango Dessert ▲3 +16.5%
5 T The Bagel Nook logo The Bagel Nook ▲5 +11.5%
6 J Jersey Freeze ▲2 +10.0%
7 B Bagel Shack ▲1 +7.8%
8 B Bagel Talk ▲2 +7.0%
9 1 16 Handles logo 16 Handles ▼1 +5.0%
10 B Bagel Nosh - +3.7%
11 C Carvel Ice Cream logo Carvel Ice Cream - +0.9%
12 B Ben & Jerry's logo Ben & Jerry's ▲1 -0.5%
13 J Joe's Bagel and Grill logo Joe's Bagel and Grill ▲1 -1.9%
14 B Bagels 4 U of Raritan ▲2 -2.7%
15 D Duck Donuts logo Duck Donuts - -2.9%
  • Dunkin'
  • Johns Bagels Montvale
  • Rita's Italian Ice & Frozen Custard
  • Baskin-Robbins
  • Manhattan Bagel
  • Carvel Ice Cream
  • Cold Stone Creamery
  • Other tracked chains

Store footprint

Store map

1,528 tracked store locations in New Jersey. The 7 largest tracked chains are highlighted.

  • Dunkin' (517)
  • Johns Bagels Montvale (1)
  • Rita's Italian Ice & Frozen Custard (93)
  • Baskin-Robbins (62)
  • Manhattan Bagel (30)
  • Carvel Ice Cream (38)
  • Cold Stone Creamery (18)
  • Other tracked chains

Top tracked chains by store count

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