Growth
Haagen-Dazs against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Haagen-Dazs's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 19 |
H
Haagen-Dazs
|
+1.4% |
Share of tracked category spend, indexed
Store footprint
Store map
131 tracked Haagen-Dazs locations across 25 US states and DC.
Tracked stores by state
- Florida 40
- New York 18
- California 11
- New Jersey 11
- Georgia 6
- Arizona 5
- Virginia 4
- Colorado 3
- Connecticut 3
- North Carolina 3
- Pennsylvania 3
- Tennessee 3
- Texas 3
- District of Columbia 2
- Hawaii 2
- Maryland 2
- Nevada 2
- South Carolina 2
- Idaho 1
- Illinois 1
- Louisiana 1
- Michigan 1
- Minnesota 1
- Montana 1
- New Mexico 1
- Utah 1
Customer overlap
Who shops at Haagen-Dazs
Tracked chains Haagen-Dazs customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Milam's Market
45
Milam's Market
45
I
Islas Canarias Restaurant
41
S
Sergio's Restaurant
36
Sergio's Restaurant
36
G
Graziano's Market
32
Graziano's Market
32
More trends