Trends · data through July 2026

Casual Eateries in New Mexico

Iceflower tracks 94 stores from 44 casual eateries chains in New Mexico. La Michoacana grew fastest over the last year, ahead of Baskin-Robbins and Dunkin'.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
44
Tracked stores
94
Consumer panel
130M+

Growth ranking

Fastest-growing tracked casual eateries chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. La Michoacana and Baskin-Robbins sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L La Michoacana - +8.6%
2 B Baskin-Robbins logo Baskin-Robbins - +5.3%
3 D Dunkin' logo Dunkin' - +2.5%
4 E Einstein Bros. Bagels logo Einstein Bros. Bagels - -2.3%
5 M Menchie's Frozen Yogurt logo Menchie's Frozen Yogurt - -3.6%
6 K Krispy Kreme logo Krispy Kreme - -5.0%
7 C Cold Stone Creamery logo Cold Stone Creamery ▲1 -5.9%
8 B Bahama Buck's logo Bahama Buck's ▼1 -45.1%
  • Dunkin'
  • Baskin-Robbins
  • Einstein Bros. Bagels
  • Caliche's Frozen Custard
  • Menchie's Frozen Yogurt
  • Krispy Kreme
  • The Paleta Bar
  • Other tracked chains

Store footprint

Store map

94 tracked store locations in New Mexico. The 7 largest tracked chains are highlighted.

  • Dunkin' (12)
  • Baskin-Robbins (13)
  • Einstein Bros. Bagels (6)
  • Caliche's Frozen Custard (1)
  • Menchie's Frozen Yogurt (5)
  • Krispy Kreme (4)
  • The Paleta Bar (5)
  • Other tracked chains

Top tracked chains by store count

  • 1 B Baskin-Robbins logo Baskin-Robbins 13
  • 2 D Dunkin' logo Dunkin' 12
  • 3 E Einstein Bros. Bagels logo Einstein Bros. Bagels 6
  • 4 B Bahama Buck's logo Bahama Buck's 5
  • 5 T The Paleta Bar 5
  • 6 M Menchie's Frozen Yogurt logo Menchie's Frozen Yogurt 5
  • 7 K Krispy Kreme logo Krispy Kreme 4
  • 8 C Cold Stone Creamery logo Cold Stone Creamery 4
  • 9 L La Michoacana 3
  • 10 M My Time Donuts 2
  • 11 D Daylight Donuts logo Daylight Donuts 2
  • 12 C C&T Donut 1
  • 13 L La Lecheria 1
  • 14 T Tropical Sno 1
  • 15 A Apache Donuts and Kolaches 1
  • 16 P Paleteria La Michoacana 1
  • 17 L La Tropicana 1
  • 18 S Sweet Retreat 1
  • 19 C ChocGlitz & Cream 1
  • 20 P Paleta Bar 1
  • 21 Y YogoBerry 1
  • 22 I Ice Age Frozen Yogurt and Coffee 1
  • 23 R Rodriguez Mexican Food 1
  • 24 C Craft Donuts & Coffee 1
  • 25 A Aspen Leaf 1
  • 26 V Viv's Sweet Shop 1
  • 27 P Pink Pony Soft Serve 1
  • 28 C Caliche's Frozen Custard 1
  • 29 R Rise and Roast 1
  • 30 J Johnny O's Spudnuts 1
  • 31 B BoSa Donuts logo BoSa Donuts 1
  • 32 C Counter Culture 1
  • 33 D Donut Mart 1
  • 34 A Amy's Donuts 1
  • 35 F Frost Gelato 1
  • 36 W Westend Deli & Donuts 1
  • 37 T Taos Cow 1
  • 38 L La Michoacana De Paquime 1
  • 39 B Burritos Jal 1
  • 40 N Neko Neko 1
  • 41 C Crème de la Crème logo Crème de la Crème 1
  • 42 P Paleteria El Tropico 1
  • 43 H Haagen-Dazs logo Haagen-Dazs 1
  • 44 P Paleteria La Reyna Michoacana 1

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