Growth
Lickin Good Donuts against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Lickin Good Donuts's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 46 | L Lickin Good Donuts | +13.5% |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Lickin Good Donuts locations across 3 US states.
Customer overlap
Who shops at Lickin Good Donuts
Tracked chains Lickin Good Donuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Baldwin EMC
100
Baldwin EMC
100
F
Foosackly's
81
Foosackly's
81
M
Maverix
69
A
Alexandria Foodland
62
P
Pic n Sav
60
Y
Yellowhammer Coffee
55
Yellowhammer Coffee
55
F
Fort Payne Footworks and Outdoors
51
S
Saraland First Assembly of God
48
P
Pic 'n Sav
46
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