Trends · data through July 2026

Casual Eateries in Massachusetts

Iceflower tracks 575 stores from 126 casual eateries chains in Massachusetts. Menchie's Frozen Yogurt grew fastest over the last year, ahead of Honey Dew Donuts and Tandem Bagel Company.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
126
Tracked stores
575
Consumer panel
130M+

Growth ranking

Fastest-growing tracked casual eateries chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Menchie's Frozen Yogurt and Honey Dew Donuts sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Menchie's Frozen Yogurt logo Menchie's Frozen Yogurt - +18.5%
2 H Honey Dew Donuts logo Honey Dew Donuts ▲1 +14.0%
3 T Tandem Bagel Company ▲1 +10.0%
4 C Cold Stone Creamery logo Cold Stone Creamery - +5.4%
5 B Ben & Jerry's logo Ben & Jerry's ▲1 +2.7%
6 G Gunther Tooties - +0.9%
7 D Dunkin' logo Dunkin' - -1.5%
8 B Bagel World - -3.3%
9 U Union Square Donuts ▼1 -6.9%
10 R Rancatore's Ice Cream and Yogurt - -11.8%
11 J J.P. Licks logo J.P. Licks - -17.3%
12 B Bruegger's Bagels logo Bruegger's Bagels ▼1 -23.7%
13 G Gourmet Donuts ▼1 -28.4%
  • Dunkin'
  • J.P. Licks
  • Kimball Farm
  • Kelly's Roast Beef
  • Ben & Jerry's
  • Best Bagel
  • Bruegger's Bagels
  • Other tracked chains

Store footprint

Store map

575 tracked store locations in Massachusetts. The 7 largest tracked chains are highlighted.

  • Dunkin' (384)
  • J.P. Licks (6)
  • Kimball Farm (2)
  • Kelly's Roast Beef (2)
  • Ben & Jerry's (4)
  • Best Bagel (1)
  • Bruegger's Bagels (11)
  • Other tracked chains

Top tracked chains by store count

  • 1 D Dunkin' logo Dunkin' 384
  • 2 B Bruegger's Bagels logo Bruegger's Bagels 11
  • 3 J J.P. Licks logo J.P. Licks 6
  • 4 G Gunther Tooties 6
  • 5 H Heav'nly Donuts 5
  • 6 B Baskin-Robbins logo Baskin-Robbins 4
  • 7 U Union Square Donuts 4
  • 8 T Tandem Bagel Company 4
  • 9 B Ben & Jerry's logo Ben & Jerry's 4
  • 10 M Menchie's Frozen Yogurt logo Menchie's Frozen Yogurt 3
  • 11 C Cold Stone Creamery logo Cold Stone Creamery 3
  • 12 G Gourmet Donuts 3
  • 13 R Rancatore's Ice Cream and Yogurt 3
  • 14 H Honey Dew Donuts logo Honey Dew Donuts 3
  • 15 B Bagel World 3
  • 16 V Van Leeuwen Ice Cream logo Van Leeuwen Ice Cream 3
  • 17 T The Bagel Table 2
  • 18 C Chip City 2
  • 19 O Orange Leaf Frozen Yogurt logo Orange Leaf Frozen Yogurt 2
  • 20 S sweetFrog Premium Frozen Yogurt logo sweetFrog Premium Frozen Yogurt 2
  • 21 N New City Microcreamery 2
  • 22 B Blackbird Doughnuts 2
  • 23 B Bagels & Cream 2
  • 24 T The Scoop N Scootery 2
  • 25 B Bedford Farms Ice Cream 2
  • 26 H Holy Cow Ice Cream 2
  • 27 C Cafe Fresh Bagel 2
  • 28 K Kimball Farm 2
  • 29 W Wicked Bagel 2
  • 30 K Kelly's Roast Beef logo Kelly's Roast Beef 2
  • 31 C Crave 2
  • 32 M Mad Martha's 2
  • 33 M Mrs Murphy's Donuts 1
  • 34 K Kilwins logo Kilwins 1
  • 35 T Tom & Jimmy's Ice Cream & Del's Lemonade 1
  • 36 I Ice Cream & Candy Bazaar 1
  • 37 J Jumbo Donuts 1
  • 38 A Acushnet Creamery 1
  • 39 T The Bagel Inn 1
  • 40 B Boro Bagels 1
  • 41 K Kennedy's Ice Cream Bar 1
  • 42 C Cindy's Drive In 1
  • 43 C Cherry Hill Ice Cream 1
  • 44 D Donut King 1
  • 45 A Alex's Bagel Shop 1
  • 46 S SoCo Creamery 1
  • 47 K Krazy Korner Bagel and Deli 1
  • 48 H Hodgies Too Ice Cream 1
  • 49 P Providence Bagel 1
  • 50 F Four Seas Ice Cream 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.