Growth
Menchie's Frozen Yogurt against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Menchie's Frozen Yogurt's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
264 tracked Menchie's Frozen Yogurt locations across 31 US states.
Tracked stores by state
- California 55
- Florida 38
- Texas 35
- Washington 18
- Michigan 13
- Georgia 12
- Utah 12
- Colorado 10
- Oregon 8
- Arizona 6
- Ohio 6
- New Mexico 5
- Tennessee 5
- Iowa 4
- Illinois 4
- North Carolina 4
- Pennsylvania 4
- Massachusetts 3
- Missouri 3
- Nevada 3
- New York 3
- Oklahoma 3
- Maryland 2
- Alaska 1
- Arkansas 1
- Idaho 1
- Kentucky 1
- Minnesota 1
- Mississippi 1
- South Carolina 1
- Virginia 1
Customer overlap
Who shops at Menchie's Frozen Yogurt
Tracked chains Menchie's Frozen Yogurt customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Classic T/A
100
S
Soelberg's Market
88
C
Circle B Farm
77
M
Maxx & Whip's Holistic Pet Supply
54
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