Growth
Rita's Italian Ice & Frozen Custard against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rita's Italian Ice & Frozen Custard's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
Share of tracked category spend, indexed
Store footprint
Store map
607 tracked Rita's Italian Ice & Frozen Custard locations across 30 US states and DC.
Tracked stores by state
- Pennsylvania 204
- New Jersey 107
- Maryland 73
- Florida 52
- Virginia 21
- Delaware 20
- New York 14
- South Carolina 14
- California 13
- Ohio 13
- Texas 10
- North Carolina 8
- Connecticut 7
- Georgia 6
- Michigan 6
- Alabama 5
- District of Columbia 5
- Indiana 5
- Arizona 4
- Colorado 4
- Illinois 4
- Minnesota 2
- Utah 2
- Kentucky 1
- Louisiana 1
- Massachusetts 1
- Missouri 1
- Nevada 1
- Oklahoma 1
- Tennessee 1
- West Virginia 1
Customer overlap
Who shops at Rita's Italian Ice & Frozen Custard
Tracked chains Rita's Italian Ice & Frozen Custard customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends