Growth
Ben & Jerry's against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ben & Jerry's's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 19 |
B
Ben & Jerry's
|
-0.6% |
Share of tracked category spend, indexed
Store footprint
Store map
117 tracked Ben & Jerry's locations across 29 US states and DC.
Tracked stores by state
- Florida 15
- California 10
- North Carolina 9
- Virginia 7
- New Jersey 6
- New York 6
- Washington 6
- Georgia 5
- Ohio 5
- Tennessee 5
- Illinois 4
- Massachusetts 4
- Maryland 4
- South Carolina 4
- Texas 4
- Colorado 3
- Connecticut 3
- Nevada 2
- Oregon 2
- Rhode Island 2
- Vermont 2
- District of Columbia 1
- Maine 1
- Michigan 1
- Minnesota 1
- Missouri 1
- Mississippi 1
- New Hampshire 1
- Pennsylvania 1
- Wisconsin 1
Customer overlap
Who shops at Ben & Jerry's
Tracked chains Ben & Jerry's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Reid's Fine Foods
100
M
Mayes Harris Realty
72
B
Blackhawk Hardware
53
C
CHANEL Fragrance & Beaute at NORDSTROM
41
CHANEL Fragrance & Beaute at NORDSTROM
41
G
Galaxy Theatre Uptown
37
Galaxy Theatre Uptown
37
U
UNC Student Stores
32
UNC Student Stores
32
More trends