Growth
Ben & Jerry's against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ben & Jerry's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 15 |
B
Ben & Jerry's
|
+5.9% |
Share of tracked category spend, indexed
Store footprint
Store map
176 tracked Ben & Jerry's locations across 30 US states and DC.
Tracked stores by state
- Florida 21
- California 16
- New York 13
- Massachusetts 12
- North Carolina 9
- Connecticut 8
- Washington 8
- Georgia 7
- South Carolina 7
- Virginia 7
- Maryland 6
- New Jersey 6
- Texas 6
- Colorado 5
- Illinois 5
- Tennessee 5
- Nevada 4
- Ohio 4
- Rhode Island 4
- Vermont 4
- Maine 3
- New Hampshire 3
- District of Columbia 2
- Minnesota 2
- Missouri 2
- Oregon 2
- Hawaii 1
- Michigan 1
- Mississippi 1
- Pennsylvania 1
- Wisconsin 1
Customer overlap
Who shops at Ben & Jerry's
Tracked chains Ben & Jerry's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Reid's Fine Foods
100
B
Blackhawk Hardware
51
G
Galaxy Theatre Uptown
38
Galaxy Theatre Uptown
38
More trends