Growth
The Yard Milkshake Bar against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Yard Milkshake Bar's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 48 | T The Yard Milkshake Bar | +16.3% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked The Yard Milkshake Bar locations across 14 US states.
Customer overlap
Who shops at The Yard Milkshake Bar
Tracked chains The Yard Milkshake Bar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Dominion Veterinary Hospital
100
P
Pet Supplies Plus Chesapeake Great Bridge
53
Pet Supplies Plus Chesapeake Great Bridge
53
T
True Texas BBQ
50
C
Cinema Cafe
47
Cinema Cafe
47
D
Dollar Tree Corporate Office
46
Dollar Tree Corporate Office
46
B
Baker's Crust Artisan Kitchen
27
Baker's Crust Artisan Kitchen
27
O
Oceana Commissary
25
Oceana Commissary
25
P
Priority Honda
24
More trends