Growth
The Yard Milkshake Bar against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Yard Milkshake Bar's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 34 | T The Yard Milkshake Bar | -10.9% |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked The Yard Milkshake Bar locations across 18 US states.
Tracked stores by state
- Florida 5
- Alabama 3
- Texas 3
- Arizona 2
- Georgia 2
- Missouri 2
- Mississippi 2
- North Carolina 2
- Virginia 2
- California 1
- Colorado 1
- Louisiana 1
- Maryland 1
- Ohio 1
- Oregon 1
- Tennessee 1
- Utah 1
- Washington 1
Customer overlap
Who shops at The Yard Milkshake Bar
Tracked chains The Yard Milkshake Bar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Dominion Veterinary Hospital
100
P
Pet Supplies Plus Chesapeake Great Bridge
58
Pet Supplies Plus Chesapeake Great Bridge
58
C
Cinema Cafe
48
Cinema Cafe
48
G
Gaylord National Resort & Convention Center
27
Gaylord National Resort & Convention Center
27
B
Baker's Crust Artisan Kitchen
27
Baker's Crust Artisan Kitchen
27
O
Oceana Commissary
26
Oceana Commissary
26
P
Portsmouth NNSY Commissary
26
More trends