Growth
Bruster's Real Ice Cream against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bruster's Real Ice Cream's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 13 |
B
Bruster's Real Ice Cream
|
-0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
144 tracked Bruster's Real Ice Cream locations across 21 US states.
Customer overlap
Who shops at Bruster's Real Ice Cream
Tracked chains Bruster's Real Ice Cream customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Heisler's Market
100
Heisler's Market
100
G
Giant Eagle Market District
87
Giant Eagle Market District
87
A
Affordable Office Furniture
66
B
Bradfords Neighborhood Market
54
H
House of Lee
46
U
Uppy's Corporate Office
42
M
Milk House Meats
40
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