Growth
Donut Palace against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Donut Palace's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.0% |
| 4 |
C
Cold Stone Creamery
|
-8.8% |
| 5 |
E
Einstein Bros. Bagels
|
+2.6% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+1.6% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.9% |
| 8 | L La Michoacana | -2.8% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.6% |
| 32 | D Donut Palace | +1.7% |
Share of tracked category spend, indexed
Store footprint
Store map
109 tracked Donut Palace locations across 12 US states.
Customer overlap
Who shops at Donut Palace
Tracked chains Donut Palace customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tejas #5
100
K
Kirbyville Fuel Stop
79
W
West's Plaza Country Mart
47
West's Plaza Country Mart
47
O
Orange County Building Materials
40
F
Farmers Electric Cooperative
34
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