Trends · data through September 2026

Women's Classic in Wisconsin

Iceflower tracks 82 stores from 10 women's classic chains in Wisconsin. J.Jill grew fastest over the last year, ahead of Talbots and Lane Bryant.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10
Tracked stores
82
Consumer panel
130M+

Growth ranking

Fastest-growing tracked women's classic chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. J.Jill and Talbots sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 J J.Jill logo J.Jill - +17.0%
2 T Talbots logo Talbots ▲1 +5.4%
3 L Lane Bryant logo Lane Bryant ▲1 +4.0%
4 M Maurices logo Maurices - +2.4%
5 L LOFT logo LOFT - -5.7%
6 C Chico's logo Chico's ▼1 -10.9%
7 W White House Black Market logo White House Black Market ▼1 -22.3%
  • Maurices
  • LOFT
  • Lane Bryant
  • Chico's
  • Talbots
  • White House Black Market
  • J.Jill
  • Other tracked chains

Store footprint

Store map

82 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Maurices (49)
  • LOFT (7)
  • Lane Bryant (4)
  • Chico's (6)
  • Talbots (5)
  • White House Black Market (3)
  • J.Jill (3)
  • Other tracked chains

Top tracked chains by store count

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