Trends · data through September 2026

Thrift Stores in Wisconsin

Iceflower tracks 297 stores from 168 thrift stores in Wisconsin. AbleLight Thrift Shop grew fastest over the last year, ahead of The Salvation Army Family Store & Donation Center and Once Upon A Child.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
168
Tracked stores
297
Consumer panel
130M+

Growth ranking

Fastest-growing tracked thrift stores

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. AbleLight Thrift Shop and The Salvation Army Family Store & Donation Center sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A AbleLight Thrift Shop logo AbleLight Thrift Shop - +11.3%
2 T The Salvation Army Family Store & Donation Center logo The Salvation Army Family Store & Donation Center - +9.8%
3 O Once Upon A Child logo Once Upon A Child - +8.9%
4 S St. Vincent de Paul logo St. Vincent de Paul - -0.9%
5 V Value Village logo Value Village - -3.0%
6 G Goodwill logo Goodwill - -3.5%
7 H Habitat for Humanity ReStore logo Habitat for Humanity ReStore - -19.7%
  • Goodwill
  • St. Vincent de Paul
  • Once Upon A Child
  • The Salvation Army Family Store & Donation Center
  • Value Village
  • Darboy Goodwill Retail Store & Training Center
  • AbleLight Thrift Shop
  • Other tracked chains

Store footprint

Store map

297 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Goodwill (72)
  • St. Vincent de Paul (23)
  • Once Upon A Child (10)
  • The Salvation Army Family Store & Donation Center (8)
  • Value Village (4)
  • Darboy Goodwill Retail Store & Training Center (1)
  • AbleLight Thrift Shop (6)
  • Other tracked chains

Top tracked chains by store count

  • 1 G Goodwill logo Goodwill 72
  • 2 S St. Vincent de Paul logo St. Vincent de Paul 23
  • 3 O Once Upon A Child logo Once Upon A Child 10
  • 4 T The Salvation Army Family Store & Donation Center logo The Salvation Army Family Store & Donation Center 8
  • 5 A AbleLight Thrift Shop logo AbleLight Thrift Shop 6
  • 6 V Value Village logo Value Village 4
  • 7 H Habitat for Humanity ReStore logo Habitat for Humanity ReStore 4
  • 8 T The Attic 2
  • 9 C Circle Of Friends 2
  • 10 T The Wild Goose Exchange 2
  • 11 T The Salvation Army logo The Salvation Army 2
  • 12 B Bargain Nook 2
  • 13 F Finders Keepers 2
  • 14 E EZPAWN logo EZPAWN 2
  • 15 S Style Encore logo Style Encore 2
  • 16 N Nice As New 2
  • 17 S Simply Savvy 1
  • 18 O On Second Thought 1
  • 19 E Economy Center 1
  • 20 G Good as New Shop 1
  • 21 V Vintage Rose 1
  • 22 D Delaney's Surplus Sales 1
  • 23 G Green Door Thrift 1
  • 24 W Within Reason Resale and Consignment 1
  • 25 N New 2 You 1
  • 26 9 9 Lives Boutique 1
  • 27 T The Cozy Home 1
  • 28 W Winneconne Thrift and Gift 1
  • 29 I Ivana's Trunk Consignment Store 1
  • 30 H Hope Gospel Mission Bargain Center logo Hope Gospel Mission Bargain Center 1
  • 31 B Boomerangs Resale Store 1
  • 32 D Darboy Goodwill Retail Store & Training Center 1
  • 33 B Bargain Garden 1
  • 34 T Tip Top Atomic Shop 1
  • 35 M Millie's Vintage and Thrift Emporium 1
  • 36 C Consign It Quality Consignments 1
  • 37 D Downtown Pawn 1
  • 38 A Angie's Closet 1
  • 39 N New Beginnings 1
  • 40 C Change of Seasons 1
  • 41 C Cutest Kids Consignment 1
  • 42 D Dime and Dollar Thrift Store 1
  • 43 B Bonjour Again Upscale Resale 1
  • 44 V Vintage of Ada 1
  • 45 T The Next Generation 1
  • 46 T Thriftique 1
  • 47 F Forgotten Treasures 1
  • 48 W We Store 1
  • 49 T Treasure Trove 1
  • 50 G Generations Consignment Interiors 1

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