Trends · data through July 2026

Retail trends in Oshkosh-Neenah, WI

Iceflower tracks 41 stores from 34 retail chains in Oshkosh-Neenah, WI. Walmart grew fastest over the last year, ahead of Goodwill and Dollar Tree.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
34
Tracked stores
41
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Walmart and Goodwill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Walmart logo Walmart - +1.8%
2 G Goodwill logo Goodwill - -1.3%
3 D Dollar Tree logo Dollar Tree - -8.7%
  • Department Store
  • Discount Store
  • Clothing Store
  • Sporting Goods Store
  • Pet Store
  • Second Hand Shop
  • Bookstore
  • Other categories

Store footprint

Store map

41 tracked store locations in Oshkosh-Neenah, WI, colored by category.

  • Department Store (8)
  • Discount Store (6)
  • Clothing Store (6)
  • Sporting Goods Store (3)
  • Pet Store (3)
  • Second Hand Shop (3)
  • Bookstore (2)
  • Other categories

Top tracked chains by store count

More trends

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