Trends · data through September 2026

Family & Value Apparel in Wisconsin

Iceflower tracks 73 stores from 19 family & value apparel chains in Wisconsin. Gap grew fastest over the last year, ahead of Citi Trends and Levi's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
19
Tracked stores
73
Consumer panel
130M+

Growth ranking

Fastest-growing tracked family & value apparel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Gap and Citi Trends sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 G Gap logo Gap - +17.0%
2 C Citi Trends logo Citi Trends - +14.4%
3 L Levi's logo Levi's - +3.3%
4 O Old Navy logo Old Navy - -2.2%
5 T Tommy Hilfiger logo Tommy Hilfiger - -10.1%
6 R Rainbow Shops logo Rainbow Shops - -12.2%
7 D Daily Thread - -30.0%
  • Old Navy
  • Rainbow Shops
  • Gap Outlet
  • Gap
  • Levi's
  • Citi Trends
  • Calvin Klein
  • Other tracked chains

Store footprint

Store map

73 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Old Navy (25)
  • Rainbow Shops (9)
  • Gap Outlet (2)
  • Gap (4)
  • Levi's (3)
  • Citi Trends (6)
  • Calvin Klein (2)
  • Other tracked chains

Top tracked chains by store count

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