Trends · data through July 2026

Retail trends in Madison, WI

Iceflower tracks 172 stores from 100 retail chains in Madison, WI. Michaels grew fastest over the last year, ahead of Five Below and Ace Hardware.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
100
Tracked stores
172
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Michaels and Five Below sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M Michaels logo Michaels - +18.4%
2 F Five Below logo Five Below ▲1 +13.4%
3 A Ace Hardware logo Ace Hardware ▲1 +7.7%
4 B Blain's Farm & Fleet logo Blain's Farm & Fleet - +7.3%
5 K Kohl's logo Kohl's ▲1 +3.1%
6 W Walmart logo Walmart - -0.1%
7 T Target logo Target - -3.2%
8 B Best Buy logo Best Buy - -3.2%
9 G Goodwill logo Goodwill ▼1 -5.4%
10 M Menards logo Menards - -9.7%
11 D Dollar General logo Dollar General ▼1 -11.2%
12 M Madtown Smoke Shop ▼1 -15.3%
  • Department Store
  • Discount Store
  • Clothing Store
  • Hardware Store
  • Second Hand Shop
  • Art Craft Hobby Store
  • Pet Store
  • Other categories

Store footprint

Store map

172 tracked store locations in Madison, WI, colored by category.

  • Department Store (30)
  • Discount Store (25)
  • Clothing Store (21)
  • Hardware Store (15)
  • Second Hand Shop (11)
  • Art Craft Hobby Store (8)
  • Pet Store (7)
  • Other categories

Top tracked chains by store count

More trends

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