Trends · data through September 2026

Retail trends in Madison, WI

Iceflower tracks 581 stores from 414 retail chains in Madison, WI. Old Navy grew fastest over the last year, ahead of Plato's Closet and Goodwill.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
414
Tracked stores
581
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Old Navy and Plato's Closet sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 O Old Navy logo Old Navy ▲1 +15.5%
2 P Plato's Closet logo Plato's Closet ▲1 +9.7%
3 G Goodwill logo Goodwill - +7.6%
4 M Men's Wearhouse logo Men's Wearhouse - +7.2%
5 W Windsor Fashions logo Windsor Fashions ▲1 +7.0%
6 A Ace Hardware logo Ace Hardware - +6.0%
7 M Menards logo Menards - +5.2%
8 D Duluth Trading Company logo Duluth Trading Company ▲1 +5.0%
9 D Dollar Tree logo Dollar Tree - +4.4%
10 T Target logo Target - +2.9%
11 B Blain's Farm & Fleet logo Blain's Farm & Fleet - +2.7%
12 B Batteries Plus Bulbs - +2.0%
13 K Kohl's logo Kohl's ▲1 +1.6%
14 W Walmart logo Walmart - -0.1%
15 M Mounds Pet Food Warehouse - -1.2%

Store footprint

Store map

581 tracked store locations in Madison, WI, colored by category.

Top tracked chains by store count

More trends

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