Trends · data through September 2026

Discount Stores in Wisconsin

Iceflower tracks 702 stores from 44 discount store chains in Wisconsin. Five Below grew fastest over the last year, ahead of Dollar Tree and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
44
Tracked stores
702
Consumer panel
130M+

Growth ranking

Fastest-growing tracked discount store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F Five Below logo Five Below ▲1 +16.4%
2 D Dollar Tree logo Dollar Tree - -0.4%
3 D Dollar General logo Dollar General - -4.4%
4 F Family Dollar logo Family Dollar ▼1 -11.2%
5 D DaaBIN Store ▲1 -23.8%
6 B Big Lots logo Big Lots ▼1 -97.9%
  • Dollar Tree
  • Dollar General
  • Five Below
  • Family Dollar
  • Ollie's Bargain Outlet
  • Nunu's Hot Bargains
  • Cloverdale Country Store
  • Other tracked chains

Store footprint

Store map

702 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Dollar Tree (167)
  • Dollar General (313)
  • Five Below (32)
  • Family Dollar (128)
  • Ollie's Bargain Outlet (8)
  • Nunu's Hot Bargains (1)
  • Cloverdale Country Store (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 D Dollar General logo Dollar General 313
  • 2 D Dollar Tree logo Dollar Tree 167
  • 3 F Family Dollar logo Family Dollar 128
  • 4 F Five Below logo Five Below 32
  • 5 B Big Lots logo Big Lots 14
  • 6 O Ollie's Bargain Outlet logo Ollie's Bargain Outlet 8
  • 7 D DaaBIN Store 3
  • 8 T The Bargain Spot Monroe 1
  • 9 E Erin Enterprises 1
  • 10 W Waldyn Liquidators 1
  • 11 D Da Ess-Sach Blatz 1
  • 12 B BinSconsin 1
  • 13 2 2nd Chance Goods 1
  • 14 A ACR Liquidations 1
  • 15 D Deal Zone Discount 1
  • 16 B Bargain Deals 1
  • 17 B Beaver's Dime Store 1
  • 18 I Islandtree Discount 1
  • 19 S Simply Thrift 1
  • 20 L Liquidators Plus 1
  • 21 J J & P Liquidators 1
  • 22 M Mkeedeals 1
  • 23 B Black Fridays 1
  • 24 D Deals For Days 1
  • 25 D Discount Point 1
  • 26 N Nunu's Hot Bargains 1
  • 27 C Cloverdale Country Store 1
  • 28 L Look for Less 1
  • 29 F Frugal Freddie's 1
  • 30 B Burlington Wholesale 1
  • 31 V Victory Lane Diecast LLC 1
  • 32 L Liquidation Paradise 1
  • 33 H Hot Bargain Depot 1
  • 34 R Rapid Dealz Wi 1
  • 35 R Ray's Close Outs 1
  • 36 W Warehouse Sale - Pop-Up Shoe Store 1
  • 37 S Surplus Outlet 1
  • 38 B Bits & Pallets Depot 1
  • 39 D Dollar Y Mas 1
  • 40 D Dollar Bazaar 1
  • 41 B Bargain City Superstore 1
  • 42 C Cheap Charlie's Bargain Bins 1
  • 43 D David's Discount Retail Store 1
  • 44 I Ignite Dispensary New Richmond 1

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