Trends · data through September 2026

Retail trends in Wausau, WI

Iceflower tracks 154 stores from 126 retail chains in Wausau, WI. Dollar Tree grew fastest over the last year, ahead of Goodwill and Bath & Body Works.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
126
Tracked stores
154
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar Tree and Goodwill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar Tree logo Dollar Tree - +11.0%
2 G Goodwill logo Goodwill - -0.6%
3 B Bath & Body Works logo Bath & Body Works - -8.3%
4 D Dollar General logo Dollar General - -16.8%
5 F Family Dollar logo Family Dollar - -20.9%
  • Discount Store
  • Sporting Goods Store
  • Home Improvement Center
  • Art Craft Hobby Store
  • Thrift Stores
  • Pet Store
  • Electronics Store
  • Other categories

Store footprint

Store map

154 tracked store locations in Wausau, WI, colored by category.

  • Discount Store (18)
  • Sporting Goods Store (13)
  • Home Improvement Center (12)
  • Art Craft Hobby Store (9)
  • Thrift Stores (9)
  • Pet Store (7)
  • Electronics Store (7)
  • Other categories

Top tracked chains by store count

  • 1 D Dollar General logo Dollar General 9
  • 2 F Family Dollar logo Family Dollar 4
  • 3 D Dollar Tree logo Dollar Tree 4
  • 4 B Bath & Body Works logo Bath & Body Works 3
  • 5 G Goodwill logo Goodwill 3
  • 6 R Rogan's Shoes 2
  • 7 M Maurices logo Maurices 2
  • 8 K Kay Jewelers logo Kay Jewelers 2
  • 9 D Dunham's Sports logo Dunham's Sports 2
  • 10 C Clay Corner Studio 2
  • 11 S Sherwin-Williams logo Sherwin-Williams 2
  • 12 M Menards logo Menards 2
  • 13 W Walmart logo Walmart 2
  • 14 T Target logo Target 2
  • 15 J JOANN Fabric and Craft Stores logo JOANN Fabric and Craft Stores 2
  • 16 S Stratford office 1
  • 17 C Complete Cellular Repair 1
  • 18 I Inner Sleeve 1
  • 19 S Stark Floral 1
  • 20 C Christian Bookstore 1
  • 21 C County Materials Corporation 1
  • 22 P Placeway Pools Spas Patio 1
  • 23 G Grand Ave Artifactory 1
  • 24 G Gander Outdoors logo Gander Outdoors 1
  • 25 M Morning Glory Gardens 1
  • 26 S Sound World 1
  • 27 W White Giraffe Boutique 1
  • 28 V VIP Tobacco & Vape 1
  • 29 G Goal Line Golf and Hockey Shop 1
  • 30 N Needle Workshop 1
  • 31 S Swiderski Equipment 1
  • 32 N NTC Campus Store 1
  • 33 P Pawz and Unwine-d 1
  • 34 B BBD Sport Shop 1
  • 35 R Rib Mountain Greenhouse 1
  • 36 T The Story Cellar 1
  • 37 C Central Board Shop 1
  • 38 B Builer's Cycle & Fitness 1
  • 39 U Urbn Supply 1
  • 40 O Object Homewares 1
  • 41 M Marathon Town & Country Store 1
  • 42 H Hallman Lindsay Paints 1
  • 43 J Jerry's Music 1
  • 44 O Odin Games and Hobby 1
  • 45 B BlazinGifts 1
  • 46 H Hollow Bait & Tackle 1
  • 47 M Mother Moon Boutique 1
  • 48 3 319 Gallery 1
  • 49 A Allied Cooperative 1
  • 50 A AbleLight Thrift Shop logo AbleLight Thrift Shop 1

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