Trends · data through September 2026

Women's Contemporary in Wisconsin

Iceflower tracks 191 stores from 136 women's contemporary chains in Wisconsin. Dry Goods grew fastest over the last year, ahead of Express and J.Crew.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
136
Tracked stores
191
Consumer panel
130M+

Growth ranking

Fastest-growing tracked women's contemporary chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dry Goods and Express sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dry Goods ▲4 +19.5%
2 E Express logo Express ▲1 +5.7%
3 J J.Crew logo J.Crew ▲3 +5.4%
4 B Banana Republic logo Banana Republic ▲2 +5.1%
5 D David's Bridal logo David's Bridal - +2.8%
6 T Torrid logo Torrid ▼1 -9.8%
7 F Francesca's logo Francesca's ▼2 -29.8%
8 G Glik's logo Glik's ▼2 -31.6%
9 B Brew City Brand - -32.5%
10 A Anthropologie logo Anthropologie ▼5 -55.7%
  • Express
  • Torrid
  • Altar'd State
  • David's Bridal
  • Madewell
  • J.Crew
  • Dry Goods
  • Other tracked chains

Store footprint

Store map

191 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Express (12)
  • Torrid (14)
  • Altar'd State (1)
  • David's Bridal (5)
  • Madewell (2)
  • J.Crew (3)
  • Dry Goods (3)
  • Other tracked chains

Top tracked chains by store count

  • 1 T Torrid logo Torrid 14
  • 2 E Express logo Express 12
  • 3 F Francesca's logo Francesca's 7
  • 4 D David's Bridal logo David's Bridal 5
  • 5 G Glik's logo Glik's 5
  • 6 B Brew City Brand 3
  • 7 A Anthropologie logo Anthropologie 3
  • 8 B Banana Republic logo Banana Republic 3
  • 9 D Dry Goods 3
  • 10 J J.Crew logo J.Crew 3
  • 11 O On Deck Clothing Company 2
  • 12 M Madewell logo Madewell 2
  • 13 E EVEREVE logo EVEREVE 2
  • 14 T Tricia's Treasures 2
  • 15 T The Chic Boutique 2
  • 16 J J.Crew Factory logo J.Crew Factory 2
  • 17 F Free People logo Free People 2
  • 18 I Il Bosco 1
  • 19 R Ryloo Boutique 1
  • 20 H Haus of Style 1
  • 21 L Luv Unlimited 1
  • 22 C Chapter 20 Boutique 1
  • 23 B Birch 1
  • 24 F Forever Summer at Tanzania 1
  • 25 A All For Ewe 1
  • 26 S Sassy 2 Classy 1
  • 27 Z ZuLou 1
  • 28 F Free Bird Boutique 1
  • 29 S Shabby Inspirations 1
  • 30 N Next Door Boutique 1
  • 31 A Artworks 1
  • 32 F Four Winds Clothing 1
  • 33 A Angels & Arrows Boutique 1
  • 34 S Sweetgrass & Sage 1
  • 35 R Railroad St Boutique 1
  • 36 J JazzyRae's Jewels & Accessories 1
  • 37 T Tradition Market 1
  • 38 S Seven Sisters Resale Boutique 1
  • 39 E Endless Summer 1
  • 40 S Sole Salvation 1
  • 41 F Faded Roots Boutique 1
  • 42 I Intention Boutique 1
  • 43 B Birch on Main 1
  • 44 D Dales Clothing for Men and Women 1
  • 45 L Lorain's for her 1
  • 46 T The Plaid Peacock 1
  • 47 W West Bend Pilot Boutique & Unique Finds 1
  • 48 S SoHo Boutique 1
  • 49 B Blink Artisan Boutique 1
  • 50 2 2nd Street Boutique 1

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