Growth
Once Upon A Child against its category
The biggest tracked US thrift stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Once Upon A Child's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Goodwill
|
0.0% |
| 2 |
V
Value Village
|
+1.2% |
| 3 |
O
Once Upon A Child
|
-1.0% |
| 4 | C Cash America Pawn | +8.0% |
| 5 |
E
EZPAWN
|
+1.4% |
| 6 |
T
The Salvation Army Family Store & Donation Center
|
-6.2% |
| 7 |
H
Habitat for Humanity ReStore
|
-10.2% |
| 8 |
T
The Salvation Army
|
-5.5% |
| 9 | K Kid to Kid | +2.9% |
| 10 | F First Cash Pawn | +17.5% |
Share of tracked category spend, indexed
Store footprint
Store map
373 tracked Once Upon A Child locations across 47 US states.
Tracked stores by state
- Texas 39
- Ohio 27
- Florida 24
- North Carolina 18
- Indiana 16
- Michigan 16
- Virginia 15
- California 14
- Pennsylvania 13
- Tennessee 13
- Georgia 12
- Minnesota 12
- Missouri 11
- New York 11
- Illinois 10
- South Carolina 10
- Wisconsin 10
- Kentucky 9
- Colorado 8
- Connecticut 8
- New Jersey 8
- Louisiana 6
- Maryland 6
- Arizona 5
- Mississippi 5
- Arkansas 4
- Iowa 4
- Oklahoma 4
- Montana 3
- North Dakota 3
- Washington 3
- Alaska 2
- Alabama 2
- Delaware 2
- Idaho 2
- Massachusetts 2
- Nevada 2
- Oregon 2
- South Dakota 2
- West Virginia 2
- Wyoming 2
- Kansas 1
- Nebraska 1
- New Mexico 1
- Rhode Island 1
- Utah 1
- Vermont 1
Customer overlap
Who shops at Once Upon A Child
Tracked chains Once Upon A Child customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cincinnati Children's Hospital
63
Cincinnati Children's Hospital
63
D
DeCA Fort Wainwright Commissary
63
More trends