Trends · data through September 2026

Retail trends in Fond du Lac, WI

Iceflower tracks 108 stores from 93 retail chains in Fond du Lac, WI. Dollar General grew fastest over the last year, ahead of Dollar Tree and Family Dollar.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
93
Tracked stores
108
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Dollar Tree sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 D Dollar General logo Dollar General - +7.9%
2 D Dollar Tree logo Dollar Tree - +2.7%
3 F Family Dollar logo Family Dollar - -20.2%
  • Discount Store
  • Thrift Stores
  • Sporting Goods Store
  • Vape & Tobacco Shops
  • Bookstore
  • Specialty Store
  • Jewelry Store
  • Other categories

Store footprint

Store map

108 tracked store locations in Fond du Lac, WI, colored by category.

  • Discount Store (17)
  • Thrift Stores (8)
  • Sporting Goods Store (7)
  • Vape & Tobacco Shops (6)
  • Bookstore (5)
  • Specialty Store (5)
  • Jewelry Store (5)
  • Other categories

Top tracked chains by store count

  • 1 D Dollar General logo Dollar General 7
  • 2 F Family Dollar logo Family Dollar 3
  • 3 D Dollar Tree logo Dollar Tree 3
  • 4 G Goodwill logo Goodwill 2
  • 5 R Rens Floral 2
  • 6 T T.J.Maxx logo T.J.Maxx 2
  • 7 H Holliday Food & Sport 2
  • 8 C Chimera Hobby Shop 2
  • 9 T The Goldsmith 1
  • 10 S Stone and Suede 1
  • 11 L Looking Glass 1
  • 12 D Daily Thread 1
  • 13 R River Haus Bait 1
  • 14 M Marian University Bookstore 1
  • 15 M Madeline Clothing Company 1
  • 16 M Main Street Fashion 1
  • 17 F FDL Surplus Army Navy Store 1
  • 18 W Webster's Marketplace 1
  • 19 L Lakeside Smokes & Vapes, L.L.C. 1
  • 20 P Patina Vie logo Patina Vie 1
  • 21 B Berry Patch Nursery & Garden Center 1
  • 22 F Fond du Lac Cyclery 1
  • 23 S Stuart's Landscaping & Garden Center 1
  • 24 F Farrell's Fine Furnishings 1
  • 25 Q Quilting Legacies 1
  • 26 A Ace Hardware logo Ace Hardware 1
  • 27 T The Clothing Pallet 1
  • 28 K Krail Jewelry 1
  • 29 V Victoria's Secret logo Victoria's Secret 1
  • 30 S Smoke World Vape 1
  • 31 L Little Munchkins Resale Shop 1
  • 32 J JOANN Fabric and Craft Stores logo JOANN Fabric and Craft Stores 1
  • 33 A Animal House Feed Co. 1
  • 34 A Attitude Sports 1
  • 35 F Finish Line logo Finish Line 1
  • 36 B Big Lots logo Big Lots 1
  • 37 C Chic Tique Girls 1
  • 38 C Charming Reads 1
  • 39 I Islandtree Discount 1
  • 40 F Fiddler Creek 1
  • 41 H Hart Mercantile 1
  • 42 B Back Porch Gatherings 1
  • 43 K Kartechner & Girls Flower Co. 1
  • 44 B Bath & Body Works logo Bath & Body Works 1
  • 45 J Jacks Team Sports 1
  • 46 E Erin Enterprises 1
  • 47 F Fox River Glove 1
  • 48 L Lunar & Lake Book Market 1
  • 49 S Soul Patina 1
  • 50 E Edith's Bridal 1

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