Trends · data through July 2026

Retail trends in Milwaukee-Waukesha, WI

Iceflower tracks 994 stores from 541 retail chains in Milwaukee-Waukesha, WI. Rainbow Shops grew fastest over the last year, ahead of Burlington and Express.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
541
Tracked stores
994
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Rainbow Shops and Burlington sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Rainbow Shops logo Rainbow Shops ▲4 +16.9%
2 B Burlington logo Burlington ▲2 +14.7%
3 E Express logo Express ▲1 +14.6%
4 R Ross Dress for Less logo Ross Dress for Less ▲1 +13.6%
5 P Play It Again Sports logo Play It Again Sports - +13.5%
6 M Michaels logo Michaels ▲2 +13.5%
7 J Journeys logo Journeys ▲2 +11.9%
8 H Hobby Lobby logo Hobby Lobby - +11.2%
9 P Performance Running Outfitters ▲5 +10.1%
10 D Dollar Tree logo Dollar Tree - +9.3%
11 F Five Below logo Five Below - +7.5%
12 V Victoria's Secret logo Victoria's Secret ▲2 +7.2%
13 F Foot Locker logo Foot Locker - +7.1%
14 G Goodwill logo Goodwill - +6.9%
15 M Maurices logo Maurices - +5.7%

Store footprint

Store map

994 tracked store locations in Milwaukee-Waukesha, WI, colored by category.

Top tracked chains by store count

More trends

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