Trends · data through September 2026

Retail trends in Milwaukee-Waukesha, WI

Iceflower tracks 1,855 stores from 1,206 retail chains in Milwaukee-Waukesha, WI. Board Game Barrister grew fastest over the last year, ahead of Stan's Fit For Your Feet and Five Below.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,206
Tracked stores
1,855
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Board Game Barrister and Stan's Fit For Your Feet sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Board Game Barrister logo Board Game Barrister ▲6 +19.8%
2 S Stan's Fit For Your Feet logo Stan's Fit For Your Feet ▲7 +18.3%
3 F Five Below logo Five Below ▲2 +17.2%
4 C Citi Trends logo Citi Trends ▲3 +17.1%
5 G Grand Appliance and TV ▲1 +16.9%
6 T The Salvation Army Family Store & Donation Center logo The Salvation Army Family Store & Donation Center ▲4 +16.4%
7 V Victoria's Secret logo Victoria's Secret ▲7 +15.9%
8 T The Children's Place logo The Children's Place ▲3 +13.0%
9 K Kay Jewelers logo Kay Jewelers ▲3 +11.9%
10 D DTLR logo DTLR ▲2 +11.6%
11 Z Zumiez logo Zumiez ▲3 +11.0%
12 A Ace Hardware logo Ace Hardware - +10.9%
13 M Michaels logo Michaels ▲2 +9.0%
14 S Sierra logo Sierra ▲3 +7.7%
15 M Marshalls logo Marshalls ▲1 +7.3%

Store footprint

Store map

1,855 tracked store locations in Milwaukee-Waukesha, WI, colored by category.

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