Trends · data through July 2026

Sporting Goods Stores in Wisconsin

Iceflower tracks 96 stores from 54 sporting goods stores chains in Wisconsin. Performance Running Outfitters grew fastest over the last year, ahead of Play It Again Sports and DICK'S Sporting Goods.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
54
Tracked stores
96
Consumer panel
130M+

Growth ranking

Fastest-growing tracked sporting goods stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Performance Running Outfitters and Play It Again Sports sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Performance Running Outfitters - +10.3%
2 P Play It Again Sports logo Play It Again Sports - +10.2%
3 D DICK'S Sporting Goods logo DICK'S Sporting Goods - +4.2%
4 N Nike logo Nike - -4.4%
5 D Dunham's Sports logo Dunham's Sports - -7.3%
6 C Cabela's logo Cabela's - -8.1%
  • DICK'S Sporting Goods
  • Nike
  • Dunham's Sports
  • Cabela's
  • Scheels
  • The North Face
  • Sportsman's Warehouse
  • Other tracked chains

Store footprint

Store map

96 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • DICK'S Sporting Goods (12)
  • Nike (5)
  • Dunham's Sports (11)
  • Cabela's (3)
  • Scheels (2)
  • The North Face (2)
  • Sportsman's Warehouse (2)
  • Other tracked chains

Top tracked chains by store count

More trends

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