Growth
Hilton against its category
The biggest tracked US hotels chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hilton's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Courtyard by Marriott
|
-6.3% |
| 2 |
H
Hampton Inn & Suites
|
-4.3% |
| 3 |
G
Great Wolf Lodge
|
+6.0% |
| 4 |
M
Marriott
|
-4.6% |
| 5 |
H
Hilton
|
-3.5% |
| 6 |
C
Choice Hotels
|
-8.5% |
| 7 |
S
SpringHill Suites
|
-3.5% |
| 8 |
H
Hilton Garden Inn
|
-5.9% |
| 9 |
H
Holiday Inn Express & Suites
|
+1.5% |
| 10 |
R
Residence Inn
|
-4.7% |
Share of tracked category spend, indexed
Store footprint
Store map
109 tracked Hilton locations across 28 US states and DC.
Tracked stores by state
- Florida 18
- Texas 14
- California 11
- Maryland 6
- Ohio 6
- Virginia 6
- Arizona 5
- New York 5
- Georgia 4
- North Carolina 4
- New Jersey 4
- Missouri 3
- Hawaii 2
- Illinois 2
- Kentucky 2
- Louisiana 2
- Minnesota 2
- Pennsylvania 2
- Colorado 1
- District of Columbia 1
- Massachusetts 1
- Michigan 1
- Mississippi 1
- Nebraska 1
- Nevada 1
- Oregon 1
- South Carolina 1
- Tennessee 1
- Washington 1
Customer overlap
Who shops at Hilton
Tracked chains Hilton customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends