Growth
Red Roof against its category
The biggest tracked US motel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Red Roof's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Motel 6
|
+1.6% |
| 2 |
R
Red Roof
|
-2.4% |
| 3 |
S
Super 8
|
-3.4% |
| 4 | B Budget Inn | -1.0% |
| 5 | E Excalibur | -1.4% |
| 6 | R Red Carpet Inn | +0.5% |
| 7 |
K
Knights Inn
|
+0.4% |
| 8 | I Inn at Schofield Barracks | - |
| 9 | E Economy Inn | -3.7% |
| 10 | G Geneva Motel | -3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
594 tracked Red Roof locations across 40 US states and DC.
Tracked stores by state
- Texas 52
- Ohio 49
- Georgia 45
- Virginia 35
- Florida 30
- North Carolina 30
- Tennessee 28
- Pennsylvania 27
- Alabama 26
- Kentucky 26
- Michigan 25
- New York 23
- Indiana 22
- South Carolina 22
- Illinois 20
- Maryland 16
- New Jersey 15
- California 13
- Louisiana 13
- Mississippi 10
- Missouri 8
- Massachusetts 7
- Connecticut 6
- West Virginia 6
- Arkansas 5
- Arizona 5
- Colorado 5
- Delaware 4
- New Mexico 3
- Washington 3
- Iowa 2
- Kansas 2
- North Dakota 2
- Wisconsin 2
- Alaska 1
- District of Columbia 1
- New Hampshire 1
- Nevada 1
- Oklahoma 1
- Rhode Island 1
- Utah 1
Customer overlap
Who shops at Red Roof
Tracked chains Red Roof customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends