Trends · data through July 2026

Zoos in the United States

Iceflower tracks 290 stores from 272 zoos chains in the United States. The Wilds grew fastest over the last year, ahead of Jacksonville Zoo and Botanical Gardens and San Diego Zoo.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
272
Tracked stores
290
Consumer panel
130M+

Growth ranking

Fastest-growing tracked zoos chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. The Wilds and Jacksonville Zoo and Botanical Gardens sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T The Wilds - +15.7%
2 J Jacksonville Zoo and Botanical Gardens logo Jacksonville Zoo and Botanical Gardens - -3.5%
3 S San Diego Zoo logo San Diego Zoo - -10.8%
  • Cincinnati Zoo
  • Toledo Zoo
  • Cincinnati Zoo & Botanical Garden
  • Louisville Zoo
  • Utah's Hogle Zoo
  • Philadelphia Zoo
  • Indianapolis Zoo
  • Other tracked chains

Store footprint

Store map

290 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Cincinnati Zoo (1)
  • Toledo Zoo (1)
  • Cincinnati Zoo & Botanical Garden (1)
  • Louisville Zoo (1)
  • Utah's Hogle Zoo (1)
  • Philadelphia Zoo (2)
  • Indianapolis Zoo (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 T The Wilds 3
  • 2 S San Diego Zoo logo San Diego Zoo 3
  • 3 J Jacksonville Zoo and Botanical Gardens logo Jacksonville Zoo and Botanical Gardens 3
  • 4 A ABQ BioPark logo ABQ BioPark 2
  • 5 P Phoenix Zoo logo Phoenix Zoo 2
  • 6 Z Zoo Atlanta logo Zoo Atlanta 2
  • 7 G Green Meadows Petting Farm 2
  • 8 W Wild Animal Safari 2
  • 9 O Oklahoma City Zoo 2
  • 10 C Central Florida Zoo 2
  • 11 O Oregon Zoo logo Oregon Zoo 2
  • 12 N Nashville Zoo logo Nashville Zoo 2
  • 13 D Denver Zoo logo Denver Zoo 2
  • 14 I Indianapolis Zoo logo Indianapolis Zoo 2
  • 15 P Philadelphia Zoo logo Philadelphia Zoo 2
  • 16 R Rooster Cogburn Ostrich Farm 1
  • 17 S Seneca Park Zoo 1
  • 18 T Texas Zoofari Park 1
  • 19 S San Francisco Zoo 1
  • 20 L Lewis Adventure Farm & Zoo 1
  • 21 T Tulsa Zoo logo Tulsa Zoo 1
  • 22 C Cheyenne Mountain Zoo logo Cheyenne Mountain Zoo 1
  • 23 C Cincinnati Zoo logo Cincinnati Zoo 1
  • 24 S Salisbury Zoo 1
  • 25 B Bear Country USA 1
  • 26 C Claws 'N' Paws Wild Animal Park 1
  • 27 U Utica Zoo logo Utica Zoo 1
  • 28 A Atlanta Safari Park 1
  • 29 T Twin Falls Zoological Center logo Twin Falls Zoological Center 1
  • 30 M Montgomery Zoo logo Montgomery Zoo 1
  • 31 S SeaQuest Utah 1
  • 32 I Idaho Reptile Zoo 1
  • 33 A Animal Adventure Park 1
  • 34 L Lehigh Valley Zoo logo Lehigh Valley Zoo 1
  • 35 G Green House Mortgage 1
  • 36 L Leesburg Animal Park 1
  • 37 T The Reptarium logo The Reptarium 1
  • 38 E El Paso Zoo logo El Paso Zoo 1
  • 39 C Caldwell Zoo 1
  • 40 C Chattanooga Zoo 1
  • 41 R Rainforest Adventures 1
  • 42 R Reid Park Zoo logo Reid Park Zoo 1
  • 43 W Wilstem logo Wilstem 1
  • 44 R Reptile Gardens 1
  • 45 K Karen Beasley Sea Turtle Rescue and Rehabilitation Center 1
  • 46 W Wildlife Safari 1
  • 47 S Smoky Mountain Deer Farm and Exotic Petting Zoo 1
  • 48 M Miami Seaquarium 1
  • 49 N Northwest Trek Wildlife Park 1
  • 50 N NC Zoo Society 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.