Trends · data through September 2026

Leisure & Travel trends in Virginia

Iceflower tracks 3,712 stores from 2,764 leisure & travel chains in Virginia. Residence Inn grew fastest over the last year, ahead of InTown Suites and Holiday Inn Express & Suites.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,764
Tracked stores
3,712
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Residence Inn and InTown Suites sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Residence Inn logo Residence Inn ▲1 +19.4%
2 I InTown Suites logo InTown Suites ▲6 +18.9%
3 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites - +15.1%
4 T The Revolution Darts & Billiards ▲6 +14.6%
5 H Hilton logo Hilton ▲2 +13.4%
6 C Comfort Inn logo Comfort Inn ▲1 +12.8%
7 R Regal logo Regal ▲1 +12.1%
8 A American Airlines logo American Airlines ▲2 +11.3%
9 B Bowlero logo Bowlero - +7.4%
10 F Fairfield by Marriott Inn & Suites logo Fairfield by Marriott Inn & Suites ▲2 +7.0%
11 T TownePlace Suites logo TownePlace Suites ▲3 +6.8%
12 S Sky Zone Trampoline Park logo Sky Zone Trampoline Park ▼1 +6.8%
13 H Hilton Garden Inn logo Hilton Garden Inn ▼1 +6.7%
14 H Hampton Inn & Suites logo Hampton Inn & Suites ▲2 +6.7%
15 C Cinemark logo Cinemark ▲1 +3.3%

Store footprint

Store map

3,712 tracked store locations in Virginia, colored by category.

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