Trends · data through July 2026

Leisure & Travel trends in Virginia

Iceflower tracks 1,494 stores from 1,140 leisure & travel chains in Virginia. Virginia DMV grew fastest over the last year, ahead of Days Inn and Country Inn & Suites.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,140
Tracked stores
1,494
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Virginia DMV and Days Inn sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Virginia DMV logo Virginia DMV ▲2 +15.4%
2 D Days Inn logo Days Inn ▲2 +13.5%
3 C Country Inn & Suites logo Country Inn & Suites ▲4 +12.1%
4 H Hilton logo Hilton ▲3 +8.2%
5 K K1 Speed logo K1 Speed ▲1 +7.8%
6 D Delta Hotels logo Delta Hotels ▲1 +5.5%
7 E Extended Stay America logo Extended Stay America - +4.9%
8 S Sky Zone Trampoline Park logo Sky Zone Trampoline Park ▲1 +4.7%
9 B Bowlero logo Bowlero ▲3 +2.2%
10 M Motel 6 logo Motel 6 ▲2 +1.8%
11 F Funny Bone Comedy Club logo Funny Bone Comedy Club - -0.3%
12 H Hampton by Hilton logo Hampton by Hilton - -0.5%
13 H Hampton Inn & Suites logo Hampton Inn & Suites - -1.5%
14 T TownePlace Suites logo TownePlace Suites ▲1 -2.1%
15 A AMF Bowling Co. logo AMF Bowling Co. ▲1 -2.2%

Store footprint

Store map

1,494 tracked store locations in Virginia, colored by category.

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