Trends · data through September 2026

Theme Parks & Attractions in the United States

Iceflower tracks 1,681 stores from 1,388 theme parks & attractions in the United States. Pacific Park grew fastest over the last year, ahead of Kings Island and Fun Spot America.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,388
Tracked stores
1,681
Consumer panel
130M+

Growth ranking

Fastest-growing tracked theme parks & attractions

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Pacific Park and Kings Island sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 P Pacific Park logo Pacific Park ▲1 +19.7%
2 K Kings Island logo Kings Island - +18.0%
3 F Fun Spot America logo Fun Spot America ▲3 +9.5%
4 D Dinosaur World ▲4 +9.4%
5 U Universal Studios Florida logo Universal Studios Florida ▲5 +6.6%
6 G Garden of the Gods logo Garden of the Gods ▲4 +3.1%
7 A Airtopia Adventure Park ▲3 +2.9%
8 C Cosmic Air Adventure Park & Arcade ▲3 +1.7%
9 S SeaWorld logo SeaWorld - +0.9%
10 L Launch Entertainment Park logo Launch Entertainment Park ▲2 +0.1%
11 W WonderWorks - -2.5%
12 U Universal Orlando logo Universal Orlando ▲3 -3.3%
13 N Noah's Ark ▲1 -3.5%
14 L LEGO Discovery Center logo LEGO Discovery Center ▲1 -4.2%
15 U Universal Studios Hollywood logo Universal Studios Hollywood - -4.6%
  • Walt Disney World
  • SeaWorld
  • Busch Gardens
  • Hersheypark
  • Kings Island
  • Universal Studios Hollywood
  • Universal Orlando Resort
  • Other tracked chains

Store footprint

Store map

1,681 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Walt Disney World (2)
  • SeaWorld (8)
  • Busch Gardens (5)
  • Hersheypark (5)
  • Kings Island (3)
  • Universal Studios Hollywood (4)
  • Universal Orlando Resort (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 C Carousel 12
  • 2 R Ripley's Believe It or Not! logo Ripley's Believe It or Not! 12
  • 3 E Edge 11
  • 4 M Museum of Illusions logo Museum of Illusions 11
  • 5 L LEGOLAND Discovery Center logo LEGOLAND Discovery Center 10
  • 6 U Universal Studios logo Universal Studios 10
  • 7 S SeaWorld logo SeaWorld 8
  • 8 O Ocean City 8
  • 9 G Garden of the Gods logo Garden of the Gods 5
  • 10 N Nova Adventure Park 5
  • 11 M Museum of Ice Cream logo Museum of Ice Cream 5
  • 12 S Six Flags logo Six Flags 5
  • 13 H Hawaiian Falls logo Hawaiian Falls 5
  • 14 N Noah's Ark 5
  • 15 B Busch Gardens logo Busch Gardens 5
  • 16 H Hersheypark logo Hersheypark 5
  • 17 S Six Flags Hurricane Harbor logo Six Flags Hurricane Harbor 5
  • 18 S Silver Springs 4
  • 19 F Fun Zone 4
  • 20 W WonderWorks 4
  • 21 B Boomers logo Boomers 4
  • 22 U Universal Studios Hollywood logo Universal Studios Hollywood 4
  • 23 A Airtopia Adventure Park 3
  • 24 L LEGO Discovery Center logo LEGO Discovery Center 3
  • 25 A American Dream logo American Dream 3
  • 26 L Launch Entertainment Park logo Launch Entertainment Park 3
  • 27 U Universal Orlando logo Universal Orlando 3
  • 28 K Kings Island logo Kings Island 3
  • 29 S Scene75 Entertainment Center logo Scene75 Entertainment Center 3
  • 30 D Dinosaur World 3
  • 31 T The Funplex logo The Funplex 3
  • 32 L Lagoon 3
  • 33 C Cosmic Air Adventure Park & Arcade 3
  • 34 F Fun Spot America logo Fun Spot America 3
  • 35 S Six Flags Over Georgia logo Six Flags Over Georgia 3
  • 36 F Fantasy Island Amusement Park 3
  • 37 G Golf N' Stuff 3
  • 38 A Adventure Air Sports 3
  • 39 U Universal Studios Florida logo Universal Studios Florida 3
  • 40 S Scandia Family Fun Center 3
  • 41 P Pacific Park logo Pacific Park 3
  • 42 E Enchanted Forest 3
  • 43 C Casino Pier Skyride 2
  • 44 D Docking Bay 7 Food and Cargo 2
  • 45 T Tom Foolerys Adventure Park 2
  • 46 F Fritz's Adventure 2
  • 47 J Jabbers 2
  • 48 D Darien Lake 2
  • 49 K Kemah Boardwalk 2
  • 50 J Jurassic Outfitters 2

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