Growth
Motel 6 against its category
The biggest tracked US motel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Motel 6's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Motel 6
|
+1.6% |
| 2 |
R
Red Roof
|
-2.4% |
| 3 |
S
Super 8
|
-3.4% |
| 4 | B Budget Inn | -1.0% |
| 5 | E Excalibur | -1.4% |
| 6 | R Red Carpet Inn | +0.5% |
| 7 |
K
Knights Inn
|
+0.4% |
| 8 | I Inn at Schofield Barracks | - |
| 9 | E Economy Inn | -3.7% |
| 10 | G Geneva Motel | -3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
827 tracked Motel 6 locations across 49 US states and DC.
Tracked stores by state
- California 145
- Texas 116
- Georgia 42
- Florida 30
- Virginia 29
- Oregon 28
- Illinois 27
- Arizona 26
- Ohio 24
- Pennsylvania 24
- Tennessee 21
- New Mexico 17
- Alabama 16
- Washington 16
- Indiana 15
- Kentucky 14
- Louisiana 14
- Maryland 13
- Mississippi 13
- Utah 13
- Arkansas 12
- Colorado 12
- North Carolina 12
- South Carolina 12
- New York 11
- Missouri 10
- New Jersey 10
- Oklahoma 10
- Wisconsin 10
- Connecticut 9
- Iowa 9
- Nevada 8
- Massachusetts 7
- West Virginia 7
- Idaho 6
- Michigan 6
- Minnesota 5
- Montana 5
- Wyoming 5
- Kansas 4
- North Dakota 2
- Nebraska 2
- New Hampshire 2
- Rhode Island 2
- Alaska 1
- District of Columbia 1
- Delaware 1
- Maine 1
- South Dakota 1
- Vermont 1
Customer overlap
Who shops at Motel 6
Tracked chains Motel 6 customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends