Growth
Motel 6 against its category
The biggest tracked US motels chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Motel 6's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Motel 6
|
-9.8% |
| 2 | S Seminole Motel | - |
| 3 | B Best Travel Inn | -29.2% |
| 4 | T Tri County Inn | -9.7% |
| 5 | F Falmouth Inn | -14.7% |
| 6 | A Adirondack Inn | -1.2% |
| 7 | H Hilton Motel | -24.7% |
| 8 | E Excalibur | -0.3% |
| 9 | O Ocala Inn | -2.5% |
| 10 | G Greenville Inn | +6.3% |
Share of tracked category spend, indexed
Store footprint
Store map
74 tracked Motel 6 locations across 20 US states.
Tracked stores by state
- California 19
- Texas 12
- Illinois 6
- Virginia 6
- Maryland 5
- Arizona 4
- Florida 3
- Alabama 2
- Georgia 2
- Idaho 2
- Indiana 2
- Ohio 2
- Utah 2
- Kentucky 1
- North Carolina 1
- New Jersey 1
- New Mexico 1
- Nevada 1
- New York 1
- Washington 1
Customer overlap
Who shops at Motel 6
Tracked chains Motel 6 customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Studio 6
77
Studio 6
77
B
Budget Inn
55
A
Americas Best Value Inn
50
Americas Best Value Inn
50
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