Trends · data through September 2026

Leisure & Travel trends in Massachusetts

Iceflower tracks 1,987 stores from 1,681 leisure & travel chains in Massachusetts. Red Roof grew fastest over the last year, ahead of Choice Hotels and AMC Theatres.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,681
Tracked stores
1,987
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Red Roof and Choice Hotels sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Red Roof logo Red Roof ▲3 +17.6%
2 C Choice Hotels logo Choice Hotels ▲3 +15.7%
3 A AMC Theatres logo AMC Theatres ▲3 +13.7%
4 R Ryan Family Amusements ▲1 +10.2%
5 H Home2 Suites by Hilton logo Home2 Suites by Hilton ▲4 +4.5%
6 A AC Hotel logo AC Hotel ▲2 +2.8%
7 S Sheraton logo Sheraton ▲1 +1.7%
8 R Residence Inn logo Residence Inn ▲2 -1.4%
9 H Hampton Inn & Suites logo Hampton Inn & Suites ▲2 -1.8%
10 L La Quinta Inn & Suites logo La Quinta Inn & Suites ▲1 -1.8%
11 S Steamship Authority logo Steamship Authority ▲2 -2.6%
12 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites - -4.0%
13 H Hilton Garden Inn logo Hilton Garden Inn ▼1 -4.3%
14 D DoubleTree by Hilton logo DoubleTree by Hilton ▲2 -5.1%
15 F Fairfield Inn & Suites logo Fairfield Inn & Suites - -6.0%

Store footprint

Store map

1,987 tracked store locations in Massachusetts, colored by category.

Top tracked chains by store count

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