Growth
Aloft against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Aloft's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Choice Hotels
|
-5.3% |
| 2 |
H
Hampton Inn & Suites
|
-1.0% |
| 3 |
C
Courtyard by Marriott
|
-2.4% |
| 4 |
H
Holiday Inn Express & Suites
|
+4.1% |
| 5 |
M
Marriott
|
-1.7% |
| 6 |
H
Hilton
|
+0.5% |
| 7 |
R
Residence Inn
|
+2.9% |
| 8 |
P
Potawatomi Hotel
|
+7.5% |
| 9 |
H
Hilton Garden Inn
|
-1.3% |
| 10 |
F
Fairfield Inn & Suites
|
+1.7% |
| 52 |
A
Aloft
|
+10.3% |
Share of tracked category spend, indexed
Store footprint
Store map
61 tracked Aloft locations across 23 US states.
Tracked stores by state
- Texas 13
- Florida 7
- Georgia 4
- Kentucky 4
- Illinois 3
- North Carolina 3
- Oklahoma 3
- Tennessee 3
- Indiana 2
- Kansas 2
- New York 2
- Ohio 2
- South Carolina 2
- Washington 2
- California 1
- Colorado 1
- Iowa 1
- Louisiana 1
- Massachusetts 1
- Oregon 1
- Rhode Island 1
- Virginia 1
- Wisconsin 1
Customer overlap
Who shops at Aloft
Tracked chains Aloft customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends