Trends · data through September 2026

Leisure & Travel trends in New Mexico

Iceflower tracks 1,023 stores from 824 leisure & travel chains in New Mexico. American Legion grew fastest over the last year, ahead of Holiday Inn Express & Suites and Days Inn.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
824
Tracked stores
1,023
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. American Legion and Holiday Inn Express & Suites sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 A American Legion logo American Legion ▲2 +15.4%
2 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites ▲1 +12.2%
3 D Days Inn logo Days Inn ▲3 +3.9%
4 F Fairfield Inn & Suites logo Fairfield Inn & Suites ▲3 +2.0%
5 D DoubleTree by Hilton logo DoubleTree by Hilton ▲3 +0.4%
6 F Fraternal Order of Eagles logo Fraternal Order of Eagles - -0.6%
7 B Best Western logo Best Western ▲2 -1.4%
8 G GameStop logo GameStop - -6.0%
9 S Ski Santa Fe logo Ski Santa Fe ▲1 -7.5%
10 H Hilton Garden Inn logo Hilton Garden Inn - -10.5%
11 D Drury Hotels logo Drury Hotels - -11.4%
12 S SpringHill Suites logo SpringHill Suites ▲1 -11.9%
13 R Red Roof logo Red Roof ▲1 -12.1%
14 C Choice Hotels logo Choice Hotels - -20.8%
15 M Meow Wolf logo Meow Wolf ▼1 -21.3%

Store footprint

Store map

1,023 tracked store locations in New Mexico, colored by category.

Top tracked chains by store count

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