Trends · data through July 2026

Leisure & Travel trends in Alabama

Iceflower tracks 709 stores from 586 leisure & travel chains in Alabama. Holiday Inn Express & Suites grew fastest over the last year, ahead of Homewood Suites by Hilton and Best Western.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
586
Tracked stores
709
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Holiday Inn Express & Suites and Homewood Suites by Hilton sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites ▲3 +13.9%
2 H Homewood Suites by Hilton logo Homewood Suites by Hilton ▲2 +11.2%
3 B Best Western logo Best Western ▲3 +9.1%
4 F Fairfield Inn & Suites logo Fairfield Inn & Suites ▲1 +8.3%
5 H Hampton Inn & Suites logo Hampton Inn & Suites - +6.9%
6 M Marriott logo Marriott ▲1 +4.5%
7 D Drury Hotels logo Drury Hotels - +1.7%
8 D DoubleTree by Hilton logo DoubleTree by Hilton - +0.2%
9 C Courtyard by Marriott logo Courtyard by Marriott ▲2 -0.0%
10 E Embassy Suites by Hilton logo Embassy Suites by Hilton ▼1 -0.2%
11 H Home2 Suites by Hilton logo Home2 Suites by Hilton ▼1 -0.6%
12 S SpringHill Suites logo SpringHill Suites ▼1 -3.6%
13 C Choice Hotels logo Choice Hotels - -6.0%
14 A Altitude Trampoline Park logo Altitude Trampoline Park ▲1 -6.9%
15 H Hilton Garden Inn logo Hilton Garden Inn - -8.6%

Store footprint

Store map

709 tracked store locations in Alabama, colored by category.

Top tracked chains by store count

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