Trends · data through September 2026

Leisure & Travel trends in Missouri

Iceflower tracks 1,800 stores from 1,392 leisure & travel chains in Missouri. Baymont by Wyndham grew fastest over the last year, ahead of Marcus Theatres and Candlewood Suites.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,392
Tracked stores
1,800
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Baymont by Wyndham and Marcus Theatres sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Baymont by Wyndham logo Baymont by Wyndham ▲2 +19.4%
2 M Marcus Theatres logo Marcus Theatres ▲2 +14.0%
3 C Candlewood Suites logo Candlewood Suites ▲4 +10.0%
4 H Hilton logo Hilton ▲2 +10.0%
5 T TownePlace Suites logo TownePlace Suites ▲3 +10.0%
6 F Fairfield Inn & Suites logo Fairfield Inn & Suites - +9.2%
7 A Americas Best Value Inn logo Americas Best Value Inn - +8.9%
8 W WoodSpring Suites logo WoodSpring Suites ▲4 +7.3%
9 S Sky Zone Trampoline Park logo Sky Zone Trampoline Park ▲2 +5.9%
10 H Homewood Suites by Hilton logo Homewood Suites by Hilton ▲4 +5.7%
11 L La Quinta Inn & Suites logo La Quinta Inn & Suites ▲1 +4.8%
12 D Drury Hotels logo Drury Hotels - +4.3%
13 G GameStop logo GameStop - +3.3%
14 H Hampton Inn & Suites logo Hampton Inn & Suites - +2.7%
15 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites - +1.1%

Store footprint

Store map

1,800 tracked store locations in Missouri, colored by category.

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