Trends · data through September 2026

Leisure & Travel trends in Montana

Iceflower tracks 733 stores from 633 leisure & travel chains in Montana. Home2 Suites by Hilton grew fastest over the last year, ahead of Extended Stay America and Lucky Lil's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
633
Tracked stores
733
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Home2 Suites by Hilton and Extended Stay America sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 H Home2 Suites by Hilton logo Home2 Suites by Hilton ▲2 +18.3%
2 E Extended Stay America logo Extended Stay America - +13.5%
3 L Lucky Lil's - +10.2%
4 A American Legion logo American Legion - +10.1%
5 B Best Western logo Best Western - +7.4%
6 H Homewood Suites by Hilton logo Homewood Suites by Hilton ▲2 +6.8%
7 R Residence Inn logo Residence Inn ▲1 +6.4%
8 G GameStop logo GameStop ▲1 +5.1%
9 F Fairfield Inn & Suites logo Fairfield Inn & Suites ▲2 +0.5%
10 M Motel 6 logo Motel 6 ▲1 -11.2%
11 C Choice Hotels logo Choice Hotels - -14.5%
12 D Days Inn logo Days Inn ▼1 -20.8%
13 M Montana's Best Casinos ▼3 -25.6%
14 S SpringHill Suites logo SpringHill Suites ▼2 -32.9%
15 H Hilton Garden Inn logo Hilton Garden Inn - -37.9%

Store footprint

Store map

733 tracked store locations in Montana, colored by category.

Top tracked chains by store count

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