Trends · data through July 2026

Museums in the United States

Iceflower tracks 811 stores from 767 museums chains in the United States. Imagination Station grew fastest over the last year, ahead of Hollywood Wax Museum and Ripley's Believe It or Not!.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
767
Tracked stores
811
Consumer panel
130M+

Growth ranking

Fastest-growing tracked museums chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Imagination Station and Hollywood Wax Museum sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 I Imagination Station - -14.1%
2 H Hollywood Wax Museum ▲1 -18.5%
3 R Ripley's Believe It or Not! logo Ripley's Believe It or Not! ▲1 -23.9%
4 S Sloomoo Institute logo Sloomoo Institute - -29.4%
5 S Smithsonian Institution logo Smithsonian Institution ▼2 -76.8%
  • Shoshone Bannock Tribal Museum
  • Ark Encounter
  • The Children's Museum of Indianapolis
  • MCCC Art Gallery
  • The Metropolitan Museum of Art
  • Ripley's Believe It or Not!
  • The Henry Ford
  • Other tracked chains

Store footprint

Store map

811 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Shoshone Bannock Tribal Museum (1)
  • Ark Encounter (1)
  • The Children's Museum of Indianapolis (1)
  • MCCC Art Gallery (1)
  • The Metropolitan Museum of Art (1)
  • Ripley's Believe It or Not! (9)
  • The Henry Ford (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 R Ripley's Believe It or Not! logo Ripley's Believe It or Not! 9
  • 2 M Museum of Illusions logo Museum of Illusions 4
  • 3 H Hollywood Wax Museum 4
  • 4 M Museum of Science and Industry logo Museum of Science and Industry 3
  • 5 S Smithsonian Institution logo Smithsonian Institution 3
  • 6 A American Museum Of Natural History logo American Museum Of Natural History 3
  • 7 S Sloomoo Institute logo Sloomoo Institute 3
  • 8 I Imagination Station 3
  • 9 T The Museum 2
  • 10 N National Museum of the American Indian 2
  • 11 W Williamsburg 2
  • 12 M Museum of Death 2
  • 13 C Conner Prairie Museum 2
  • 14 L Louisville Slugger 2
  • 15 M Museum of Sex logo Museum of Sex 2
  • 16 M Medieval Torture Museum 2
  • 17 J Jamestown Settlement 2
  • 18 C Chocolate Lab 2
  • 19 U USS Constitution Museum 2
  • 20 J Jamestown-yorktown Foundation 2
  • 21 D Denver Art Museum 2
  • 22 P Play Street Museum logo Play Street Museum 2
  • 23 I Intrepid Museum logo Intrepid Museum 2
  • 24 U USS Midway Museum logo USS Midway Museum 2
  • 25 G Grizzly & Wolf Discovery Center 1
  • 26 F Fort Worth Museum of Science and History 1
  • 27 N New Mexico Veterans Memorial 1
  • 28 H Hoosac Valley Train Ride 1
  • 29 B Boonshoft Museum of Discovery 1
  • 30 T The Magic House 1
  • 31 D Detroit Institute of Arts logo Detroit Institute of Arts 1
  • 32 H Hemingway Home Museum logo Hemingway Home Museum 1
  • 33 T The Neon Museum logo The Neon Museum 1
  • 34 M Milwaukee Public Museum logo Milwaukee Public Museum 1
  • 35 B Boston Tea Party Ships & Museum 1
  • 36 D Duke Basketball Museum & Duke Athletics Hall of Fame 1
  • 37 H Harley-Davidson Museum logo Harley-Davidson Museum 1
  • 38 L Lucerne Valley Museum 1
  • 39 S Showcase of Citrus 1
  • 40 S Sc State Museum 1
  • 41 T Toledo Museum of Art 1
  • 42 T The Sixth Floor Museum at Dealey Plaza 1
  • 43 H Hollywood Star Cars Museum 1
  • 44 W Western Forest Industries Museum 1
  • 45 P Petersen Automotive Museum 1
  • 46 S Springville Museum logo Springville Museum 1
  • 47 S Seattle Art Museum 1
  • 48 M Mystic Seaport Museum 1
  • 49 G Gaskill Brothers' Stone Store Museum 1
  • 50 C Creative Discovery Museum 1

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