Trends · data through September 2026

Leisure & Travel trends in Orlando-Kissimmee-Sanford, FL

Iceflower tracks 1,330 stores from 1,095 leisure & travel chains in Orlando-Kissimmee-Sanford, FL. WoodSpring Suites grew fastest over the last year, ahead of Universal Studios and Hilton.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,095
Tracked stores
1,330
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. WoodSpring Suites and Universal Studios sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W WoodSpring Suites logo WoodSpring Suites - +15.5%
2 U Universal Studios logo Universal Studios - +6.9%
3 H Hilton logo Hilton ▲2 +5.5%
4 S Sheraton logo Sheraton ▲6 +4.5%
5 W Wyndham logo Wyndham - +3.1%
6 U Universal Studios Florida logo Universal Studios Florida ▲1 +1.7%
7 S SeaWorld logo SeaWorld - -0.8%
8 C Central Florida Zoo ▲3 -1.3%
9 R Regal logo Regal ▲3 -1.5%
10 G GameStop logo GameStop ▲2 -5.2%
11 H Homewood Suites by Hilton logo Homewood Suites by Hilton ▼1 -5.2%
12 H Holiday Inn logo Holiday Inn - -5.2%
13 E Embassy Suites by Hilton logo Embassy Suites by Hilton ▲1 -6.0%
14 F Fairfield Inn & Suites logo Fairfield Inn & Suites ▲1 -6.4%
15 H Hampton Inn & Suites logo Hampton Inn & Suites ▲2 -6.5%

Store footprint

Store map

1,330 tracked store locations in Orlando-Kissimmee-Sanford, FL, colored by category.

Top tracked chains by store count

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