Growth
Super 8 against its category
The biggest tracked US hotels chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Super 8's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Courtyard by Marriott
|
-6.3% |
| 2 |
H
Hampton Inn & Suites
|
-4.3% |
| 3 |
G
Great Wolf Lodge
|
+6.0% |
| 4 |
M
Marriott
|
-4.6% |
| 5 |
H
Hilton
|
-3.5% |
| 6 |
C
Choice Hotels
|
-8.5% |
| 7 |
S
SpringHill Suites
|
-3.5% |
| 8 |
H
Hilton Garden Inn
|
-5.9% |
| 9 |
H
Holiday Inn Express & Suites
|
+1.5% |
| 10 |
R
Residence Inn
|
-4.7% |
| 49 |
S
Super 8
|
-0.6% |
Share of tracked category spend, indexed
Store footprint
Store map
81 tracked Super 8 locations across 33 US states.
Tracked stores by state
- Texas 6
- Arizona 5
- California 5
- Georgia 5
- New York 5
- Pennsylvania 5
- Florida 4
- Colorado 3
- Iowa 3
- North Carolina 3
- New Jersey 3
- Ohio 3
- Tennessee 3
- Illinois 2
- Indiana 2
- Kentucky 2
- Maryland 2
- Mississippi 2
- Montana 2
- Virginia 2
- Washington 2
- Alabama 1
- Delaware 1
- Idaho 1
- Kansas 1
- Louisiana 1
- Michigan 1
- New Mexico 1
- Oregon 1
- South Carolina 1
- Utah 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at Super 8
Tracked chains Super 8 customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Americas Best Value Inn
36
Americas Best Value Inn
36
More trends