Growth
Super 8 against its category
The biggest tracked US motel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Super 8's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
Motel 6
|
+1.6% |
| 2 |
R
Red Roof
|
-2.4% |
| 3 |
S
Super 8
|
-3.4% |
| 4 | B Budget Inn | -1.0% |
| 5 | E Excalibur | -1.4% |
| 6 | R Red Carpet Inn | +0.5% |
| 7 |
K
Knights Inn
|
+0.4% |
| 8 | I Inn at Schofield Barracks | - |
| 9 | E Economy Inn | -3.7% |
| 10 | G Geneva Motel | -3.8% |
Share of tracked category spend, indexed
Store footprint
Store map
804 tracked Super 8 locations across 47 US states.
Tracked stores by state
- Texas 62
- Illinois 46
- California 41
- Georgia 37
- Missouri 36
- Virginia 33
- Ohio 32
- Indiana 31
- Pennsylvania 29
- Tennessee 29
- Michigan 26
- Florida 25
- Kentucky 24
- Wisconsin 24
- New York 21
- Colorado 20
- Arizona 19
- Iowa 19
- North Carolina 19
- Arkansas 18
- Mississippi 15
- Kansas 14
- Louisiana 14
- Alabama 13
- Oregon 13
- New Mexico 12
- Wyoming 11
- Maryland 10
- Oklahoma 10
- South Carolina 10
- Idaho 9
- New Jersey 9
- Minnesota 8
- Montana 8
- Utah 8
- Washington 8
- West Virginia 8
- Nebraska 7
- South Dakota 7
- Connecticut 6
- Nevada 4
- Delaware 3
- Maine 2
- Alaska 1
- Massachusetts 1
- New Hampshire 1
- Rhode Island 1
Customer overlap
Who shops at Super 8
Tracked chains Super 8 customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends