Trends · data through July 2026

Leisure & Travel trends in Florida

Iceflower tracks 3,411 stores from 2,681 leisure & travel chains in Florida. Universal Studios grew fastest over the last year, ahead of Delta Hotels and Aloft.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
2,681
Tracked stores
3,411
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Universal Studios and Delta Hotels sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 U Universal Studios logo Universal Studios ▲9 +15.3%
2 D Delta Hotels logo Delta Hotels ▲5 +13.4%
3 A Aloft logo Aloft ▲4 +13.0%
4 C Country Inn & Suites logo Country Inn & Suites ▲4 +12.8%
5 K K1 Speed logo K1 Speed ▲4 +11.9%
6 F Fairfield by Marriott Inn & Suites ▲3 +3.9%
7 C Crowne Plaza logo Crowne Plaza ▲2 +3.3%
8 A Altitude Trampoline Park logo Altitude Trampoline Park ▲1 +2.0%
9 H Hilton logo Hilton - +1.0%
10 D Drury Hotels logo Drury Hotels - -1.6%
11 S Shoot Straight logo Shoot Straight ▲2 -1.9%
12 W Westgate Resorts logo Westgate Resorts ▲2 -2.0%
13 T TownePlace Suites logo TownePlace Suites ▲3 -2.3%
14 B Busch Gardens logo Busch Gardens ▲1 -3.2%
15 M Marriott logo Marriott ▲1 -3.3%

Store footprint

Store map

3,411 tracked store locations in Florida, colored by category.

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