Trends · data through September 2026

Leisure & Travel trends in Florida

Iceflower tracks 9,196 stores from 7,106 leisure & travel chains in Florida. Ripley's Believe It or Not! grew fastest over the last year, ahead of Royal Caribbean and The Ritz-Carlton.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
7,106
Tracked stores
9,196
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ripley's Believe It or Not! and Royal Caribbean sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Ripley's Believe It or Not! logo Ripley's Believe It or Not! ▲3 +17.9%
2 R Royal Caribbean logo Royal Caribbean ▲4 +17.2%
3 T The Ritz-Carlton logo The Ritz-Carlton ▲4 +16.6%
4 T Touchstar Cinemas logo Touchstar Cinemas ▲2 +12.7%
5 U Universal Studios logo Universal Studios ▲5 +11.5%
6 D Drury Hotels logo Drury Hotels ▲3 +10.0%
7 G Gulfstream Park ▲3 +9.6%
8 M Marriott logo Marriott ▲1 +9.5%
9 W Wyndham logo Wyndham ▲5 +8.8%
10 T TownePlace Suites logo TownePlace Suites ▲4 +8.8%
11 I InTown Suites logo InTown Suites ▲1 +8.3%
12 U Universal Studios Florida logo Universal Studios Florida ▲4 +6.1%
13 H Hilton logo Hilton - +5.6%
14 S Sheraton logo Sheraton ▲1 +4.1%
15 B Busch Gardens logo Busch Gardens ▲2 +3.8%

Store footprint

Store map

9,196 tracked store locations in Florida, colored by category.

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