Growth
Marriott against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Marriott's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Choice Hotels
|
-5.3% |
| 2 |
H
Hampton Inn & Suites
|
-1.0% |
| 3 |
C
Courtyard by Marriott
|
-2.4% |
| 4 |
H
Holiday Inn Express & Suites
|
+4.1% |
| 5 |
M
Marriott
|
-1.7% |
| 6 |
H
Hilton
|
+0.5% |
| 7 |
R
Residence Inn
|
+2.9% |
| 8 |
P
Potawatomi Hotel
|
+7.5% |
| 9 |
H
Hilton Garden Inn
|
-1.3% |
| 10 |
F
Fairfield Inn & Suites
|
+1.7% |
Share of tracked category spend, indexed
Store footprint
Store map
226 tracked Marriott locations across 39 US states and DC.
Tracked stores by state
- California 29
- Florida 26
- Texas 21
- Illinois 12
- New York 10
- Virginia 9
- North Carolina 8
- Maryland 7
- Alabama 6
- Colorado 6
- Louisiana 6
- South Carolina 6
- Georgia 5
- Kentucky 5
- Michigan 5
- New Jersey 5
- Ohio 5
- Arizona 4
- Massachusetts 4
- Pennsylvania 4
- Tennessee 4
- Washington 4
- Connecticut 3
- District of Columbia 3
- Hawaii 3
- Minnesota 3
- Missouri 3
- Arkansas 2
- Iowa 2
- Nebraska 2
- New Mexico 2
- Rhode Island 2
- Utah 2
- Wisconsin 2
- Alaska 1
- Indiana 1
- Kansas 1
- Oklahoma 1
- Oregon 1
- West Virginia 1
Customer overlap
Who shops at Marriott
Tracked chains Marriott customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends