Growth
Marriott against its category
The biggest tracked US hotels chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Marriott's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Courtyard by Marriott
|
-6.3% |
| 2 |
H
Hampton Inn & Suites
|
-4.3% |
| 3 |
G
Great Wolf Lodge
|
+6.0% |
| 4 |
M
Marriott
|
-4.6% |
| 5 |
H
Hilton
|
-3.5% |
| 6 |
C
Choice Hotels
|
-8.5% |
| 7 |
S
SpringHill Suites
|
-3.5% |
| 8 |
H
Hilton Garden Inn
|
-5.9% |
| 9 |
H
Holiday Inn Express & Suites
|
+1.5% |
| 10 |
R
Residence Inn
|
-4.7% |
Share of tracked category spend, indexed
Store footprint
Store map
178 tracked Marriott locations across 39 US states and DC.
Tracked stores by state
- Florida 22
- California 19
- Texas 15
- Illinois 10
- Virginia 9
- North Carolina 7
- New York 7
- Maryland 6
- Georgia 5
- Louisiana 5
- New Jersey 5
- South Carolina 5
- Alabama 4
- Colorado 4
- Michigan 4
- Ohio 4
- Pennsylvania 4
- Hawaii 3
- Kentucky 3
- Missouri 3
- Tennessee 3
- Washington 3
- Arkansas 2
- Arizona 2
- Connecticut 2
- District of Columbia 2
- Iowa 2
- Massachusetts 2
- Minnesota 2
- Rhode Island 2
- Utah 2
- Wisconsin 2
- Alaska 1
- Indiana 1
- Kansas 1
- Nebraska 1
- New Mexico 1
- Oklahoma 1
- Oregon 1
- West Virginia 1
Customer overlap
Who shops at Marriott
Tracked chains Marriott customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends