Trends · data through July 2026

Leisure & Travel trends in Illinois

Iceflower tracks 1,401 stores from 1,185 leisure & travel chains in Illinois. Best Western grew fastest over the last year, ahead of Round1 and Kids Empire.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,185
Tracked stores
1,401
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Best Western and Round1 sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 B Best Western logo Best Western ▲5 +15.1%
2 R Round1 logo Round1 ▲2 +14.9%
3 K Kids Empire logo Kids Empire ▲1 +9.9%
4 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites ▲3 +8.3%
5 A American Taxi logo American Taxi - +6.5%
6 H Hampton Inn & Suites logo Hampton Inn & Suites - +5.1%
7 W Westin logo Westin - +5.0%
8 C Courtyard by Marriott logo Courtyard by Marriott ▲3 +4.4%
9 S Sky Zone Trampoline Park logo Sky Zone Trampoline Park ▲1 +3.3%
10 H Hampton by Hilton logo Hampton by Hilton ▲3 +2.8%
11 C Country Inn & Suites logo Country Inn & Suites ▲3 +1.4%
12 F Fairfield Inn & Suites logo Fairfield Inn & Suites ▲2 -1.3%
13 C Classic Cinemas logo Classic Cinemas - -1.4%
14 C Crowne Plaza logo Crowne Plaza - -1.5%
15 A Altitude Trampoline Park logo Altitude Trampoline Park ▲1 -1.7%

Store footprint

Store map

1,401 tracked store locations in Illinois, colored by category.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.