Trends · data through September 2026

Leisure & Travel trends in San Francisco-Oakland-Fremont, CA

Iceflower tracks 1,548 stores from 1,338 leisure & travel chains in San Francisco-Oakland-Fremont, CA. Extended Stay America grew fastest over the last year, ahead of Choice Hotels and Residence Inn.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,338
Tracked stores
1,548
Consumer panel
130M+

Growth ranking

Fastest-growing tracked leisure & travel chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Extended Stay America and Choice Hotels sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Extended Stay America logo Extended Stay America ▲1 +17.5%
2 C Choice Hotels logo Choice Hotels ▲1 +11.6%
3 R Residence Inn logo Residence Inn ▲1 +10.6%
4 C Cinemark logo Cinemark ▲1 +9.3%
5 C Century Theatres logo Century Theatres - +7.2%
6 H Holiday Inn Express & Suites logo Holiday Inn Express & Suites ▲1 +7.2%
7 G GameStop logo GameStop ▲1 +5.1%
8 S SpringHill Suites logo SpringHill Suites ▲1 +4.5%
9 A American Airlines logo American Airlines ▲1 +4.1%
10 C Courtyard by Marriott logo Courtyard by Marriott ▼1 +2.3%
11 B Best Western logo Best Western ▲1 +0.4%
12 F Fairfield Inn & Suites logo Fairfield Inn & Suites - -1.5%
13 M Marriott logo Marriott - -3.4%
14 H Hilton logo Hilton ▼1 -4.3%
15 S Sky Zone Trampoline Park logo Sky Zone Trampoline Park ▼1 -5.4%

Store footprint

Store map

1,548 tracked store locations in San Francisco-Oakland-Fremont, CA, colored by category.

Top tracked chains by store count

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