Trends · data through September 2026

National Parks in the United States

Iceflower tracks 187 stores from 140 national park chains in the United States. Joshua Tree National Park grew fastest over the last year, ahead of Everglades and Rocky Mountain National Park.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
140
Tracked stores
187
Consumer panel
130M+

Growth ranking

Fastest-growing tracked national park chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Joshua Tree National Park and Everglades sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 J Joshua Tree National Park - +6.5%
2 E Everglades - -0.9%
3 R Rocky Mountain National Park logo Rocky Mountain National Park - -1.5%
4 D Death Valley National Park - -8.2%
5 G Grand Canyon National Park logo Grand Canyon National Park - -20.4%
6 S Shenandoah National Park logo Shenandoah National Park - -24.9%
  • Zion National Park
  • Smithsonian National Zoological Park
  • Everglades
  • Grand Canyon Conservancy
  • Grand Canyon National Park
  • Shenandoah National Park
  • Rocky Mountain National Park
  • Other tracked chains

Store footprint

Store map

187 tracked store locations in the United States. The 7 largest tracked chains are highlighted.

  • Zion National Park (2)
  • Smithsonian National Zoological Park (1)
  • Everglades (6)
  • Grand Canyon Conservancy (1)
  • Grand Canyon National Park (11)
  • Shenandoah National Park (3)
  • Rocky Mountain National Park (3)
  • Other tracked chains

Top tracked chains by store count

  • 1 G Grand Canyon National Park logo Grand Canyon National Park 11
  • 2 E Everglades 6
  • 3 U USDA Forest Service 6
  • 4 J Joshua Tree National Park 5
  • 5 S Shenandoah National Park logo Shenandoah National Park 3
  • 6 R Rocky Mountain National Park logo Rocky Mountain National Park 3
  • 7 D Death Valley National Park 3
  • 8 T Theodore Roosevelt National Park 2
  • 9 Y Yellowstone National Park 2
  • 10 P Point Reyes National Seashore 2
  • 11 P Petrified Forest National Park 2
  • 12 Z Zion 2
  • 13 L Longs Peak 2
  • 14 T Thunder Island 2
  • 15 H Hawaii Volcanoes National Park 2
  • 16 N North Cascades National Park 2
  • 17 H Haleakala National Park 2
  • 18 H Hot Springs National Park 2
  • 19 M Muir Woods National Monument 2
  • 20 B Bryce Canyon National Park 2
  • 21 M Mount Rainier National Park 2
  • 22 A Acadia National Park 2
  • 23 Y Yosemite National Park logo Yosemite National Park 2
  • 24 Z Zion National Park logo Zion National Park 2
  • 25 A Armstrong Redwood Forest 1
  • 26 R Rocky Mountian National Park 1
  • 27 C Cades Cove Campground Store 1
  • 28 D Death Valley Ca 1
  • 29 G Great Sand Dunes National Park & Preserve 1
  • 30 G Great Basin National Park 1
  • 31 D Denali National Park & Preserve 1
  • 32 G Grand Teton National Park 1
  • 33 R Red Rock Canyon National Park Nevada 1
  • 34 T Timpanogos Cave National Monument 1
  • 35 L Los Padres National Forest 1
  • 36 P Presidio National Park 1
  • 37 K Kennesaw Mountain National Battlefield Park 1
  • 38 S Sunrift Gorge 1
  • 39 B Bryce Canyon Country 1
  • 40 T Texas City Prairie Preserve 1
  • 41 O Ocmulgee Mounds National Historical Park 1
  • 42 C Cedar Breaks National Monument 1
  • 43 S Sleeping Bear Dunes National Lakeshore 1
  • 44 B Black Canyon of the Gunnison National Park 1
  • 45 C Cumberland Island National Seashore 1
  • 46 P Padre Island National Seashore 1
  • 47 C Chattahoochee River Nra 1
  • 48 P Point Lookout State Park 1
  • 49 C Colorado National Monument 1
  • 50 J Jean Lafitte National Historical Park and Preserve 1

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