Growth
Choice Hotels against its category
The biggest tracked US hotels chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Choice Hotels's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Courtyard by Marriott
|
-6.3% |
| 2 |
H
Hampton Inn & Suites
|
-4.3% |
| 3 |
G
Great Wolf Lodge
|
+6.0% |
| 4 |
M
Marriott
|
-4.6% |
| 5 |
H
Hilton
|
-3.5% |
| 6 |
C
Choice Hotels
|
-8.5% |
| 7 |
S
SpringHill Suites
|
-3.5% |
| 8 |
H
Hilton Garden Inn
|
-5.9% |
| 9 |
H
Holiday Inn Express & Suites
|
+1.5% |
| 10 |
R
Residence Inn
|
-4.7% |
Share of tracked category spend, indexed
Store footprint
Store map
381 tracked Choice Hotels locations across 42 US states and DC.
Tracked stores by state
- Virginia 28
- Georgia 26
- Florida 25
- North Carolina 24
- Utah 21
- Ohio 19
- Pennsylvania 19
- South Carolina 18
- Tennessee 18
- Texas 18
- Alabama 17
- Maryland 15
- Indiana 14
- Kentucky 13
- New York 11
- California 10
- Michigan 9
- Illinois 7
- Arizona 6
- Idaho 6
- Colorado 5
- Louisiana 5
- Delaware 4
- Missouri 4
- West Virginia 4
- Iowa 3
- Mississippi 3
- Montana 3
- New Mexico 3
- Washington 3
- Wisconsin 3
- Wyoming 3
- Arkansas 2
- Oregon 2
- South Dakota 2
- District of Columbia 1
- Massachusetts 1
- Maine 1
- North Dakota 1
- Nebraska 1
- New Jersey 1
- Nevada 1
- Oklahoma 1
Customer overlap
Who shops at Choice Hotels
Tracked chains Choice Hotels customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Cowboy on the Lot
90
M
MainStay Suites
54
MainStay Suites
54
More trends