Growth
Choice Hotels against its category
The biggest tracked US hotels & rentals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Choice Hotels's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Choice Hotels
|
-5.3% |
| 2 |
H
Hampton Inn & Suites
|
-1.0% |
| 3 |
C
Courtyard by Marriott
|
-2.4% |
| 4 |
H
Holiday Inn Express & Suites
|
+4.1% |
| 5 |
M
Marriott
|
-1.7% |
| 6 |
H
Hilton
|
+0.5% |
| 7 |
R
Residence Inn
|
+2.9% |
| 8 |
P
Potawatomi Hotel
|
+7.5% |
| 9 |
H
Hilton Garden Inn
|
-1.3% |
| 10 |
F
Fairfield Inn & Suites
|
+1.7% |
Share of tracked category spend, indexed
Store footprint
Store map
2,407 tracked Choice Hotels locations across 49 US states and DC.
Tracked stores by state
- Texas 176
- Georgia 122
- California 117
- North Carolina 114
- Florida 111
- Ohio 108
- Pennsylvania 107
- Virginia 96
- Illinois 87
- Tennessee 80
- Michigan 79
- New York 74
- Indiana 70
- South Carolina 66
- Wisconsin 66
- Alabama 60
- Kentucky 58
- Missouri 55
- Colorado 53
- Iowa 44
- Washington 42
- Arkansas 40
- Maryland 40
- Oregon 40
- Mississippi 39
- Louisiana 36
- New Mexico 36
- West Virginia 35
- Arizona 34
- Utah 33
- Kansas 32
- New Jersey 32
- Oklahoma 32
- Minnesota 22
- Connecticut 20
- Massachusetts 18
- Wyoming 18
- Idaho 15
- South Dakota 14
- Nebraska 13
- Delaware 12
- Montana 12
- New Hampshire 11
- Nevada 11
- Maine 9
- North Dakota 8
- Vermont 4
- Rhode Island 3
- Alaska 2
- District of Columbia 1
Customer overlap
Who shops at Choice Hotels
Tracked chains Choice Hotels customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends